📵𝐇𝐞𝐫𝐞 𝐢𝐬 𝐇𝐨𝐰 𝐭𝐨 𝐓𝐮𝐫𝐧 𝐅𝐫𝐮𝐬𝐭𝐫𝐚𝐭𝐢𝐧𝐠 𝐂𝐨𝐥𝐝 𝐂𝐚𝐥𝐥𝐢𝐧𝐠 𝐢𝐧𝐭𝐨 𝐒𝐦𝐚𝐫𝐭 𝐏𝐫𝐨𝐬𝐩𝐞𝐜𝐭𝐢𝐧𝐠📵

97% 𝑜𝑓 𝐶𝑜𝑙𝑑 𝐶𝑎𝑙𝑙𝑖𝑛𝑔 𝑖𝑠 𝑎 𝑊𝑎𝑠𝑡𝑒 𝑜𝑓 𝑇𝑖𝑚𝑒 𝑎𝑛𝑑 𝑀𝑜𝑛𝑒𝑦

𝐿𝑒𝑡’𝑠 𝑇𝑢𝑟𝑛 𝑇ℎ𝑎𝑡 97% 𝑜𝑓 𝑊𝑎𝑠𝑡𝑒𝑑 𝑇𝑖𝑚𝑒 𝑖𝑛𝑡𝑜 80% 𝑀𝑜𝑟𝑒 𝑃𝑟𝑜𝑑𝑢𝑐𝑡𝑖𝑣𝑖𝑡𝑦

When prospecting it is very important to take a look at your communication strategies. It’s vital to be educated about your leads, their interests, and to contact them with timely and applicable information. Imagine following this message template with a prospect:

“𝐻𝑒𝑙𝑙𝑜, 𝑚𝑦 𝑛𝑎𝑚𝑒 𝑖𝑠 𝑆𝑡𝑒𝑣𝑒 𝑎𝑛𝑑 𝐼 𝑎𝑚 𝑐𝑎𝑙𝑙𝑖𝑛𝑔 𝑦𝑜𝑢 𝑡𝑜 𝑠𝑒𝑒 𝑖𝑓 𝑦𝑜𝑢 𝑎𝑟𝑒 𝑖𝑛𝑡𝑒𝑟𝑒𝑠𝑡𝑒𝑑 𝑖𝑛 𝑏𝑢𝑦𝑖𝑛𝑔 𝑎 ℎ𝑜𝑚𝑒.”

Most prospects would reply back by either hanging up or saying, “𝐼’𝑚 𝑛𝑜𝑡 𝑖𝑛𝑡𝑒𝑟𝑒𝑠𝑡𝑒𝑑”. 👎

Not only are success rates of cold calls very low, but they typically cost your business 60% more.

𝐋𝐞𝐭’𝐬 𝐭𝐚𝐤𝐞 𝐚 𝐦𝐨𝐫𝐞 𝐭𝐚𝐢𝐥𝐨𝐫𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡:

“𝐻𝑖 𝑆𝑖𝑑𝑛𝑒𝑦! 𝐼 𝑗𝑢𝑠𝑡 𝑛𝑜𝑡𝑖𝑐𝑒𝑑 𝑦𝑜𝑢 𝑤𝑒𝑟𝑒 𝑙𝑜𝑜𝑘𝑖𝑛𝑔 𝑎𝑡 ℎ𝑜𝑚𝑒𝑠 𝑖𝑛 𝑆𝑜𝑢𝑡ℎ𝑤𝑒𝑠𝑡 𝑀𝑖𝑎𝑚𝑖, 𝑎𝑛𝑑 𝑖𝑓 𝑦𝑜𝑢 ℎ𝑎𝑣𝑒 𝑎 𝑓𝑟𝑒𝑒 𝑚𝑜𝑚𝑒𝑛𝑡 𝑡ℎ𝑖𝑠 𝑤𝑒𝑒𝑘, 𝐼 𝑤𝑜𝑢𝑙𝑑 𝑙𝑜𝑣𝑒 𝑡𝑜 𝑠ℎ𝑜𝑤 𝑦𝑜𝑢 𝑎 𝑐𝑜𝑢𝑝𝑙𝑒 ℎ𝑜𝑢𝑠𝑒𝑠 𝑜𝑓 𝑦𝑜𝑢𝑟 𝑖𝑛𝑡𝑒𝑟𝑒𝑠𝑡. 𝑊ℎ𝑎𝑡 𝑑𝑜 𝑦𝑜𝑢 𝑠𝑎𝑦?”

𝐓𝐡𝐞𝐫𝐞 𝐚𝐫𝐞 𝐭𝐰𝐨 𝐦𝐚𝐢𝐧 𝐫𝐞𝐚𝐬𝐨𝐧𝐬 𝐰𝐡𝐲 𝐭𝐡𝐢𝐬 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐰𝐨𝐫𝐤𝐬:

✅ You are addressing the prospect by their name, making it more personalized.

✅ You know what your prospect is actually interested in.

Personalizing your message to the interests and behavior of your prospects, you increase your chances of a faster and more positive sale. In fact, you are 51% 𝒎𝒐𝒓𝒆 𝒍𝒊𝒌𝒆𝒍𝒚 𝒕𝒐 𝒂𝒄𝒉𝒊𝒆𝒗𝒆 𝒚𝒐𝒖𝒓 𝒔𝒂𝒍𝒆𝒔 𝒏𝒖𝒎𝒃𝒆𝒓𝒔 𝒂𝒏𝒅 𝒘𝒊𝒍𝒍 𝒃𝒆𝒄𝒐𝒎𝒆 80% 𝒎𝒐𝒓𝒆 𝒑𝒓𝒐𝒅𝒖𝒄𝒕𝒊𝒗𝒆.

𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬:

✅ Cold Calling is a major time waster

✅ Personalized messages are KING when it comes to prospecting

✅ Never try to “sell” the prospect. They already know what they want and you are just being the bridge from their current state to their desired state.