NOV 2024 THE WEAVE – THE REAL STARTUP COMMUNITY FIGHTING FOUNDER BURNOUT AND KEEPING DREAMS ALIVE
Jonny Ruffell, Ph.D. Andrew Wright Gemma Rawlinson Sandrine Singleton-Perrin Adam Roxby Wiki Strozik Aruoriwo Catherine Damisa, ACA Ansal Trafford Tom Steel Onome Jennifer Jike, MBA Bella Reid Mark Stephen Pooler Magdalena Mahdy, MICB Andy Mew John Stenhouse FIOEE rachid alami
People, Planet, Pint: New Schedule Announced
We are up and running with regular events planned. Expect us to mix it up in 2025 – do some evening events and change the venues to make it a fully accessible and inclusive meetup event. The next meetup will be on the 21st of November at the Church Street Tavern, Colchester, and we will deliver every third Thursday of the month. December’s is up for grabs as it falls on the 19th, but we can discuss that at the next meeting.
We thank Jonny Ruffell, Andrew Wright, and Gemma Rawlinson for coming to spend time with Sandrine and James from The Weave. We look forward to seeing you at the next event.
People Planet Pint is a global network of sustainability activists eager to come together and respond to a collective call to action to become' stubborn optimists’.
Website reboot – We have a new website courtesy of Ansal Trafford of Creative Insights and Tom Steel of Charlie Mike, It was great working with these two and they gave us the foundations of a much more elegant and meaningful website.
If you want to join the community and share in our positivity, then click this link now
THE TED LASSO APPRECIATION CORNER
9 The Wisdom of Ted Lasso – just for you.
“The first step in avoiding judgment is to be honest with yourself.”
Over the last month, we have delivered four sessions of the Pitch to Convince programme and two leadership workshops, in all cases, the concept of authenticity emerged as a powerful mechanism in communication and leadership. People struggle with what that means since we are who we are and, therefore, authentic.
Authenticity is indeed a tricky word to define and engage with. It extends beyond the surface of simply "being oneself" and, by default, implies a deeper connection to what is true, not just suitable. Authenticity often involves consciously aligning actions, words, and intentions with deeply held values and beliefs—some of which we may not fully understand or articulate. In a way, authenticity does imply what those values might be, as it challenges us to recognise, examine, and act from a place of honest self-awareness rather than automatic habit or external expectation.
As part of our leadership workshops and because any pitch must come from a place of relevance, this theme often arises as participants are asked to consider the boundaries set by values and beliefs. Communication, the heart of leadership, must align with your inner core. Here, authenticity asks us to check in with ourselves: Are we living in a way that feels congruent with our core beliefs? And even more deeply—are those core beliefs guiding us toward growth, empathy, or impact?
If you haven’t seen Ted in action, then watch Apple TV and download an inspiring series that underpins servant leadership as a philosophy.
Obituary - Because We Love to Learn from lives well lived
Quincy Delight Jones Jr. (Mar 1933–Oct 2024)
This Photo by Unknown Author is licensed under CC BY-SA
“I never cared about money or fame, and I don't care now. I follow the groove, and money always follows.” - Quincy Jones
It is not a morbid fascination with death but an appreciation and celebration of life that truly matters. When someone dies, it allows us to understand their contribution and, perhaps for the first time, appreciate their journey and learn from them. Quincy Delight Jones Jr. (I never knew that was his middle name) is someone associated with music that I have known existed but never knew the extent of his work and impact. He passed last month, and the obituary in the New York Times made me sit up and take stock of just how vital his contribution to this world was.
His life was full, with his early days focused on staying safe. It was full of hardship and uncertainty, but a passion for music drove him. Connections and names he worked alongside from the very early days, the friendship with Ray Charles and Lionel Hampton and at the age of 23, he became the music director for Dizzy Gillespie’s band. In 1956, he released his first album, “This is How I Feel About Jazz”. Its relevance to the rise of Miles Davis and John Coltrane cannot be overlooked. That first track, Walkin, sails along in a breezy vibrancy and smoothness that would later underpin the genre of greats.
Perhaps it was his relationship with Frank Sinatra that created so many revelations for me. Searching for a deeper connection to his back catalogue of inspiring content, I came across this wholly authentic recording of his arrangement and work with Old Blue-eyes on the iconic Mack the Knife(1984). Jones and Sinatra worked together on several projects, including the 1965 album "It Might as Well Be Swing." Jones arranged the music for this album, blending jazz and pop influences showcasing Sinatra's vocal talents, which Quincy was wholly in awe of. Quincy Jones regarded Sinatra as a musical genius. He praised Sinatra's ability to convey emotion and storytelling through his songs, noting how he could connect with audiences on a deep level. Sinatra’s work ethic and ability to shift and merge genres also inspired him in his own career. Here was a man who started in a big band, merged into the soulful sounds of jazz and had a stellar career in pop; reinvention was not something he shied away from. There was a deep and long-lasting connection that spanned music and personal life.
The one thing that stood out for me, and there were many truly inspiring things, was how he took risks and lived by that authenticity we perhaps all crave. The quote at the beginning is something we should all consider—it is not the pursuit of money that drives us forward but our groove, that furrow of authenticity we carve out for ourselves, that truly matters.
TRENDS
A monthly horizon scan as we look around at what’s being talked about Nationally and Globally. We identify potential threats and opportunities that should appear on all our radars.
Headline of the Month
by Jonathan Watts
The Guardian Online
2nd of November 2024
With a death toll likely to exceed 200 people lost, this tragedy ranks as one of Europe’s worst in respect of climate change. The election of Donald Trump is a concern for climate activism. Trump has denounced climate change as a hoax in the past, and his support for oil and gas is well known. He may well withdraw from the Paris Agreement, and certainly, any COP from here will likely be less ambitious and more conciliatory than in the past. That is a huge mistake.
Climate change is not just a US initiative but a global concern. For all those who look at hurricanes, typhoons, and volatile weather patterns and bask in the UK’s relatively quiet weather, the events in Spain must be viewed as what could or might happen here. We are an island, obviously, but a fact remarkably overlooked by many. Warming oceans and melting icecaps cannot be ignored and will lead to rising sea levels. The East and South coasts have seen land reclaimed by the seas, with a few localised stories of previously safe housing slipping down sandy cliffs. This is tragic for those who live there, but the warning signs are underplayed. How can rising coastal erosion and coastal flooding impact inland? In the normal way, increased precipitation is discharged into rivers that carry excess water away into the seas. It is increasingly common for riverbanks to be breached because of a lack of sustainable water management systems. If the coastal areas are waterlogged, then what previously would have run away now has nowhere to go. Water will surge inwards, and heavier rain will break more riverbanks.
The UK roads and bridges are designed for a historic level of rainfall and are unlikely to have been designed to accommodate any backwash from waterlogged coastal areas. What we now consider rare could become common quickly and devastating sooner than we think.
What was witnessed in Spain could so easily be seen here. We ignore this situation at our peril.
Can COP29 save us?
According to the article, the upcoming COP29 climate conference in Azerbaijan's capital, Baku, is set against the backdrop of devastating flooding in Spain and other recent climate disasters across the Globe and, most recently, in the US. Expectations for the summit and reality will likely be far apart once more. The discussions will be far fewer people; there is half the number of attendees for COP28, but they and the marketing will remain full of hyperbole and the language of Armageddon. Many will point fingers and wag in disdain, citing the costs of change, unproven theories and discredited science. Others will point to the primary culprits who benefitted and exploited the planet to gain their wealth and ask, what about us?
It is still unlikely that they can take action against the production and use of fossil fuels. Investment in these resources is ongoing, and now, with Trump potentially holding the reins, we may see this area downgraded further.
Certainly, many will want to address the prevailing complacency, but the sceptics are still winning. The populist politics of the day hold the agenda firmly in the denier camp, making those liable to lose out more vocal in their support for an extended phasing-out or even reinvestment in fossil fuels. Science is being debunked by those without the qualifications to do so. If you point to a conspiracy happening, you garner greater attention than if you are a harbinger of bad news founded in scientific analysis.
Whoever are the primary contributors, holding them to account will be something many want to do. This is unlikely to happen since we live in a litigious world, and the words we rarely hear are ‘it was me, I did it’ when the cost of ownership is potentially so high. Despite the success of some of them holding some accountable, the chances are that this is neither a priority nor an appealing prospect. Try suing the US for the gas-guzzling cars on their roads, and you will get further alienation and a serious pushback.
Can the globe reach a consensus when the divides get more significant and wider? North Korea and Russia, China and India, India and North Korea and the expansion of the BRICS to include a broad council of US and European antagonists, and the chances of a global deal with teeth is unlikely. This does not acknowledge the widening divide in Europe that is fast becoming a chasm—the collapse of the German Union and the fragile bonds between Italy and other European nations.
With past agreements like the Paris Agreement not yielding sufficient results, COP29 may seek to strengthen international commitments to reduce greenhouse gas emissions and enhance resilience to climate impacts.
The US Big Tech companies face a difficult time in Europe with fines and sanctions based on anti-competitive practices. They may decide Europe is too hostile to operate and move back to the US. Is Europe capable of innovation in the climate tech arena without the US by its side? We can expect discussions around technology and innovative climate adaptation and mitigation solutions. These could include advancements in renewable energy, carbon capture technologies, and sustainable practices.
Authoritarian governments may rail against public engagement and stand firm against activism, and climate change advocates face a significant backlash. Whether more liberal governments will support policies that allow for public advocacy and protest as vital components of climate action is yet to be seen. There may well be a clampdown on activism, extending some of the changes we have already witnessed.
There is no doubt that scientific and empirical evidence exists to energise people and politicians into action, but the current.
The conference will likely rely heavily on scientific data to illustrate climate-related disasters' increasing frequency and intensity, reinforcing the argument for urgent action. Let’s hope that it does not fall on deaf ears – I have my concerns.
Conclusion
In summary, COP29 is poised to be a pivotal moment for climate action, demanding accountability, innovative solutions, and a collective push to curb fossil fuel dependence. The recent flooding events are a stark reminder of the escalating climate crisis, setting the stage for a conference that could redefine global climate strategies.
POLITICAL TRENDS – Oct/Nov 2024
US Politics: Trump wins! It was a convincing, almost landslide-style win. The 78-year-old former convicted criminal had become the 47th President when all the polls pointed to a Democrat win by the slimmest of margins. The floating vote and high turnout all went red and gave Trump the kind of endorsement he could only dream of. It was ‘a beautiful thing’ in his words, and the US voters, who now know who and what they voted for, chose the next leader of the free world. It is too early to truly get a handle on how quickly he will start working on some of the major pledges, the expulsion of millions of illegals, the trade barriers and a 10% blanket tariff on European goods. The initial reaction reflects this, with the US equity market breaking higher and European shares and investments falling. The world will be digesting the outcome of this win for the next four years, and it is not clear how draconian and authoritarian Trump will be. Celebrity endorsement and international support backfire for the Democrats. There will be a big analysis of what went wrong, but I have picked up on two things: firstly, the Democrats had not answered the MAGA statement. When someone says we are going to Make America Great Again, what is the reply from a Democratic candidate? Well, we are not. Trump and the Republicans controlled the narrative for many in the heartlands because of that. Secondly, celebrity endorsements and big rallies with the big guns being wheeled out did not chime, with many torn between their conscience and their mark. One young person said, “I wanted to vote for Kamala, but I didn’t need Lady Gaga to tell me I should.” In any campaign, losing the distance between the customer you serve and those plying the message is a loss of trust. On that note, there will be questions and a potentially lasting legacy of negativity (Trump tends not to forget disloyalty) for the Labour Party, sending people out to support the Democrats with canvassing. Labour, for whatever reason, picked a side and lost.
The UK may rue that one for a while, making trade harder or getting someone on the phone more challenging. Our ‘special bond’ may not be so special for at least four years.
Visas for US citizens: According to Reuters, there has been a rise in searches for welcoming countries willing to take disgruntled US citizens after the election. This is an opportunity for the UK to start importing talent from the US and offering a proposition for them to come here, bringing human, social, and financial capital. The health service could use additional nurses, technology-hungry startups could do with the talent boost, and if the visas were temporary, it would potentially build deeper ties for the longer term.
UK Politics: The budget was rubbish. I am not just talking about the realisation of a gaping hole in the finances and £40 billion of tax rises; I am talking about a lack of ambition of a coherent vision for a better United Kingdom. Instead, we are given austerity via the back door in a roundabout fashion. Surely, it is obvious to anyone that if we raise the costs of doing business, we raise the prices that companies charge. Consequently, we will see either more inflation or declining margins, both unpalatable and leading to falling prosperity. This was not a budget for growth – and investment in infrastructure projects that hark back to an industrial age, no matter how warranted or appealing to some, leads not to efficiencies but to waste. The lack of ambition to reshape the kind of economy we need for the next millennium and the challenges of climate change, social budgets and ways of working was truly disheartening. Here was an opportunity to make a statement, to be bold and present a galvanising future. Instead, we got an apology for the solutions to another person's mess. I am not saying that the black hole should be ignored; we must take a risk on creativity and look deeply into the tax-raising technologies at our disposal, which could have created different approaches to covering the black hole. The response to the challenge was timid, almost fearful of the press, markets and generally Labour themselves. Changing the bank’s remit and leaning into new ways of raising taxes that incentivised good behaviours rather than penalising existing ones. Using technology not only makes raising just more efficient but also fairer and breaks some of the limitations. Nothing that the Chancellor said or did inspires us to consider if there is a better way. Instead, it was bleak, dower and uninventive. If this budget is there to set a five-year term for reelection, we will likely see a well-funded Reclaim Party do extremely well in the next vote.
The Tory party has a new leader. Kemi Badenoch was voted in as the opposition leader, making history in many ways, not least for being the first Black leader of a Westminster Party. In a rather conciliatory statement, she called for party unity and the Tories to own up to their mistakes. She will first focus on winning back the right from the Reform Party, a challenge since Reform is likely to be far more upbeat about Trump, and they could find ways of elevating themselves through this channel. Each by-election will challenge the Tories to demonstrate how they can do this. She seems more agile at the PMQT, and you get the impression that the PM will have less of an easy ride.
European Politics: No matter what the plan was, the European Political Community summit is now going on, and one would surmise that the agenda will be switched predominately to talk about Trump’s reelection and what it means for Europe. The one thing, if Trump lives up to his words, is that the war in the heart of Europe will be stopped. That can only mean a desire to disentangle the US from international conflicts and prevent the arms, aid and support from leaving the US, or at least diminish it. Ukraine has welcomed the intervention, as has Putin, but any agreement will be seen as a loss for Ukraine and a political win for Russia. This places an additional layer of vulnerability on Ukraine and Europe because who fills that arms gap and how long Ukraine can continue fighting are two big questions without any real answers. The war may culminate in a negotiated peace, and Russia will have won the psychological and political battle, Ukraine will have lost people, land, infrastructure and quite possibly hope. Certainly, NATO will look weak and will be probably weaker because of Trump’s policies. For Europe, this will be the greatest setback to a federal Europe that cannot survive without the US as a protectorate. For Europeans, the only answer is to increase defence spending and build a European army to bolster their defences and security. Certainly, in Poland and many smaller countries from the old Soviet bloc, any Russian advancement in land and political control must place them on edge.
Global Politics—As we head into 2025, the backdrop to global political challenges remains and, if anything, grows in complexity and impact. In an inspiring piece by
Samir Saran, the President of the Observer Research Foundation (ORF), shared via the World Economic Forum, suggests five significant questions that must be addressed to understand the future better. Why does it matter? What we do not know or cannot control in business needs to be understood because political change is dynamic and filters its way through every facet of our lives, changing sentiment, closing supply chains, and increasing opportunities. Although we have no control over events beyond those we can directly impact, living in a vacuum is neither an option nor a reality.
The article outlines critical challenges that global leaders will face in the coming year, so given our current situation, we decided to analyse each question in the context of international relations from the UK's perspective. As usual, we caveat any comments and thoughts as coming from the layperson’s point of view, but we might identify and reveal potential shifts, opportunities, and threats for 2025.
The first question Saran suggests is:
How do we advance security within a fragmenting global order?
Potential Changes in the UK's International Relationships:
As global cooperation wanes and conflicts escalate, the UK may need to reassess its alliances and security commitments. Traditional institutions like the UN and WTO struggle to maintain consensus, prompting the UK to seek new partnerships or strengthen existing ones to safeguard its interests. To renegotiate Brexit in its entirety would certainly not be on the agenda. Still, the security threat Europe faces has opened up the opportunity for the UK to reassert itself in the policy-making machine.
Opportunities:
- Leadership Role: The UK could mediate international conflicts, leveraging its diplomatic experience to foster dialogue and stability. Organisations can position themselves within the mediation roles, bringing together governments and NGOs worldwide.
- Defence Collaboration: Strengthening defence ties with emerging powers and regional blocs could enhance the UK's security framework. For former military and government operatives, defence consultancy offers new opportunities to position oneself in that collaborative catalyst and change agent function,
Increased threats need world-leading solutions in cyber security, and the UK has an opportunity to assert itself here. Cyber Tech is core to what the UK can offer but also get very good at. Even though outsourcing carries risks, consultancy and bringing in talent and expertise are valuable selling skills. Some of these risks associated with outsourcing are discussed in a 2021 paper written by Michelin Al Harrack entitled “Cybersecurity Risks in Outsourcing”, in which he identifies the following:
· Organisations lose visibility and control over their supply chains, inheriting known and unknown risks from their providers.
· Outsourcing, especially in a digitised and cloud-based environment, heightens the risk of cyberattacks, as seen in the Kaseya VSA ransomware attack.
· Various models include onshore insourcing, onshore outsourcing, offshore insourcing, and offshore outsourcing, each with different levels of control and visibility.
· Cybersecurity Concerns: Risks include the inability to quantify providers' cyber risk exposure, liability asymmetry, opaque supply chains, growing regulatory demands, and strategic imperatives.
If you consider some of the following strategies to mitigate the risks, you can create a value proposition that could add value. These include methods to manage and reduce risks include:
· Establish a trusting client-provider relationship through transparency by obtaining cybersecurity certifications and using market-based trust mechanisms such as accredited referrals.
· Focus on the consequences of cyberattacks through education. Evaluate the damage associated with operational interruptions related to data theft and manipulation affecting the organisation and its customers.
· Develop a systemic approach to risk management that can help any organisation affected by an attack.
As Harrack alludes, there is a real need for the expertise to be embedded in-house, but sometimes, this cannot happen; therefore, working with an external partner to support the development of bespoke solutions and approaches offers an effective strategy.
Threats:
- Isolation Risks: A fragmented global order might sideline the UK in critical security discussions if it fails to adapt to new geopolitical realities.
- Increased Threats: Diminished global cooperation could result in heightened security threats, including terrorism and cyberattacks.
How do we manage economic interdependence amid rising protectionism?
Potential Changes in the UK's International Relationships:
With protectionist policies on the rise, the UK may need to renegotiate trade agreements and diversify its economic partnerships to mitigate risks associated with economic interdependence.
Opportunities:
- Trade Diversification: Exploring new markets and strengthening ties with non-traditional partners could reduce reliance on any single economy. Being outside Europe, at least, allows us to explore different trading routes. However, that does not mean those trading routes will be easily won. Here is some advice on getting better prepared as new trading opportunities emerge.
Small businesses should proactively evaluate their operations, supply chains, and investment decisions in light of evolving trade policies and opportunities to better prepare for expansion through exporting. Small businesses should consider leveraging these new dynamics with the UK government focused on "resetting" relations with the EU and strengthening ties with high-growth markets.
Key areas to focus on include:
1. Supply Chain Readiness: Assess and, if necessary, adapt your supply chain to align with potential regulatory changes, especially around trade in goods like food and plant products, which may benefit from new agreements.
2. Sector-Specific Opportunities: Look for alignment with sectors likely to benefit from enhanced trade and regulatory agreements, such as professional services and industries related to environmental standards.
3. Compliance and Standards: Stay informed on mutual recognition agreements and regulatory adjustments (e.g., conformity assessments for product safety) that may ease exporting requirements.
4. Market Expansion Strategy: Consider expanding to EU countries and other regions where trade agreements are being negotiated, such as India, the Gulf, and countries within the CPTPP framework.
Keep abreast of the latest government initiatives on trade deals and changing regulations around different markets so that you can start looking for these opportunities.
- Innovation Investment: Focusing on technology and innovation can make the UK a more attractive trade partner if we do not simply try to replicate everyone else. We need to carve out a niche that satisfies the UK’s needs and can solve something for a major global challenge, whether that is in health, agriculture or finance.
Threats:
- Trade Barriers: Protectionist measures by other nations could hinder the UK's export-driven sectors. Not having a seat at the table denies the opportunity to start having and shaping meaningful conversations, so we must use the UK's inherent strengths to open better opportunities and not rely solely on rebuilding burned bridges.
- Economic Volatility: Global economic instability may adversely affect the UK's financial markets and economic growth. Remaining agile regarding the regulatory environment and our ability to respond quickly, independently, and ahead of the pack is essential. However, it does require a certain Wild West mindset.
How do we navigate technological competition and cooperation?
Potential Changes in the UK's International Relationships:
Balancing competition and cooperation in technology will be crucial. The UK may need to collaborate with allies on technological advancements while safeguarding its interests against potential adversaries.
Opportunities:
- Tech Alliances: Partnering with leading tech nations can drive innovation and economic growth. If this is led by the entrepreneurs in the sector itself and not by government or big Tech, then it has a degree of relevance. Tech alliances are forged through meaningful cooperation and partnerships. Fund and restart Technation, giving it the resources to work collaboratively with international partners and creating a ground-up initiative.
- Cybersecurity Leadership: Establishing robust cybersecurity frameworks can position the UK as a leader in digital security. What are we doing nationally to protect the digital borders and reduce the possibility of attack via our smartphones? Just as Ronald Reagan used the dialogues of Star Wars to change the political narrative and power shifts of the 1980s, we must do the same: take control of the narrative from defensiveness to a robust and clear solution. If you attack us digitally, we will repel those attacks and hunt you down.
Threats:
- Tech Espionage: Increased technological competition may lead to espionage risks. Espionage is not new; technology has made it easier to find back doors and places of observation. We must employ the best hackers and protagonists to create the best defences. It is a little James Bond-like, but in today’s world, if we have something to protect, we must ensure we can.
- Digital Divide: Falling behind in technological advancements could weaken the UK's global standing, so investment and liberalisation are essential tools. If we want to lean toward today's solutions, we must understand tomorrow's problems. You do not build something that solves only that one relevant challenge; you must look for future trends and opportunities to leverage.
How to address climate change amid geopolitical tensions?
Potential Changes in the UK's International Relationships:
Geopolitical tensions will certainly complicate global climate initiatives. The UK should lead by example and collaborate with willing partners to advance climate goals. We spoke of COP29 above and the ramifications of a Trump win, but the US is not the only partner in this; every country has a stake. We have a chance for real leadership to spark better opportunities and counteract the negativity of the current thinking.
Opportunities:
- Green Diplomacy: Championing climate action can enhance the UK's international reputation. We have many examples of leaders in this field; we need to empower them and bring about that global coalition, not just of the academic elite. Give these people the power to instigate change at the grass routes so we can build on the opportunities. Whether that’s Small99 or John Elkington and Volans, please give them the resources to make the coalition come alive.
- Sustainable Innovation: Investing in green technologies can open new economic avenues. Eco-innovation doesn’t stop at renewable energy; the digital economy and AI (a hungry resource) create opportunities to develop a better future with a lower or non-existent carbon footprint.
Threats:
- Policy Divergence: Differing climate policies among nations strain an already stretched bag of diplomatic relations. Globally, we do not have the brain capacity to deal with the issues, so we will focus on the confrontations that divide us, not the challenges that unify us. “Power tends to corrupt, and absolute power corrupts absolutely” is a famous quote by 19th-century English historian and politician Lord Acton. While absolute power is in the hands of a few, this threat will remain existential.
- Resource Conflicts: Climate change may exacerbate resource scarcity, leading to conflicts that could involve the UK. We are blessed—or at least have been blessed — with abundance—that is now disappearing—yet the culture remains.
How do we uphold democratic values in an era of misinformation?
Potential Changes in the UK's International Relationships:
The proliferation of misinformation challenges democratic institutions. The UK may need to collaborate with international partners to combat misinformation and promote democratic values.
Opportunities:
- Information Integrity: Leading initiatives to ensure information accuracy can strengthen global democratic norms. Setting up a fact-checking programme could be useful for embedding it into news feeds or social channels. Investing in sources of qualified information that focus on validation and assumption-seeking could improve trust. Whether anyone chooses to believe is still a personal choice.
- Educational Outreach: Promoting media literacy can empower citizens and enhance societal resilience. Different educational approaches can be used to educate young people on how to make discerning decisions, who to listen to, and how to ask the right questions. Theatre and the arts can also help people develop better antennae when facing choices.
Threats:
- Erosion of Trust: Misinformation can undermine public trust in institutions already at an all-time low. Further deterioration in trust will mean that conspiracy theories and disinformation will take the high ground, and we will be paralysed by fear.
- Foreign Interference: Adversaries may exploit misinformation to destabilise the UK's political landscape. Whether this is via organised crime or political enemies, we have to remain vigilant. An open society is a vulnerable society but the only one we should all strive to inhabit.
The future is about reconciliation and trust-building through diplomacy and accommodations. We are not there yet—far from it—but now is the time to focus on this rather than the brutality of the current reality.
ECONOMIC TRENDS – Oct to Nov 2024
UK Economics: Last month, some radical things happened in the UK economy. A budget that aimed to raise £40 billion painlessly failed to do so, and a US election threatened tariffs and, therefore, the resurgence of inflation not from demand but via protectionism, again which will disrupt rather than radically change the dynamics. The bank cut rates to 4.75 and appeared quite sanguine about future cuts, intimating more to come. However, given the inflationary aspects of the budget, public sector pay awards, and projected growth increase, the bank may take its time to chew the cud. Unless tariffs lead to higher inflation accompanied by lower growth, that might emerge, forcing them to raise rates once more regardless of the pain this brings. It is great to set the Bank just an inflation target when open economies protect us, but not so smart when we are impacted by forces beyond the parapet. The bank's current armoury or remit ties their hands behind their back.
Global economics—The global economy exhibits resilience, particularly in the U.S. and Eurozone, despite inflationary pressures and sectoral constraints. While certain economies, like Germany, face structural challenges, strategic policy measures aid overall stability and moderate growth. China is continuing its stimulus approach, with some signs that it needs to do more. The China-Mexico-US trade is a cause for concern and likely to make Trump even more eager to stem the tide of Chinese goods coming in via the back door. The following is taken from Deloitte’s monthly analysis of economic performance.
U.S. Economic Performance:
2. Inflation Control and Monetary Policy:
3. U.S. Labor Market Constraints:
4. Eurozone Economic Rebound:
5. Key Trade and Economic Shifts:
SOCIAL TRENDS – Picking up the news from Oct and Nov 2024
The global hemp market is expected to grow from around £6 billion to £14 billion by 2027, a CAGR of over 20% annually, much of this in fabric production.
In the fast fashion culture, finding a sustainable product to reduce water consumption and the reduction in pesticides is presenting the UK fashion industry with a real opportunity to grow. Much of the expected growth is being driven by the following:
- Increases legalisation and deregulation of the industry
- High demand for the products in multiple different industries, from fashion to construction
- Better means to cultivate the plant, leading to higher yields per acre and increased efficiencies
- A desire to find and develop alternative sustainable products to cotton and other fabrics since they require less water and have a natural resistance to pests
- The fabric creates a natural UV filter offering natural protection from sunlight
- The health and wellbeing industry is looking into hemp in more detail regarding pain management and inflammation therapies.
In response to this opportunity and to keep pace with the growth of production in other regions like Europe, the UK has liberalised the industry here. You can read the release on the government website Hemp licence burdens to be cut back to help grow UK economy
Liberalising the hemp industry in the UK presents several opportunities for businesses to explore.
Opportunities
Agricultural Production
Hemp Farming: Farmers can grow hemp more easily with reduced licensing burdens. Businesses can support farmers by providing specialised seeds, organic fertilisers, and pest management solutions tailored for hemp cultivation.
Cooperative Models: Forming cooperatives can help farmers pool resources for shared equipment, marketing, and distribution, increasing efficiency and profitability.
Processing and Manufacturing
Hemp Products: There is a growing market for hemp-based products such as textiles, biodegradable plastics, construction materials (like hempcrete), and health supplements. Businesses can enter this market by establishing processing facilities to convert raw hemp into these products.
Value-Added Products: Companies can innovate by developing value-added products, such as hemp oil, cosmetics, and nutritional supplements, that tap into health and wellness trends.
Research and Development
Sustainable Practices: Businesses focused on R&D can explore sustainable farming practices for hemp cultivation, which can contribute to environmental benefits and attract eco-conscious consumers.
Product Innovation: Developing new uses for hemp, such as in biocomposites or as a sustainable alternative in various industries, can create niche markets.
Retail and Distribution
E-commerce Platforms: Setting up online marketplaces for hemp products can help connect producers with consumers, accommodating the growing demand for hemp-based goods.
Retail Stores: Opening specialised retail outlets focusing on hemp products, from textiles to health foods, can cater to a niche market. Here is a list of fashion brands already engaging with the product.
Recommended by LinkedIn
Education and Consulting
Training Programs: Offering educational resources and training for farmers on best practices for hemp cultivation and processing can position a business as a leader in the industry.
Consulting Services: Businesses can provide consulting services to help farmers navigate the new licensing process and optimise their operations for hemp production.
Sustainability and Environmental Solutions
Carbon Credits: Hemp farming could allow businesses to participate in carbon credit markets, as hemp is known for sequestering carbon.
Eco-Friendly Building Materials: Companies can develop and market sustainable construction materials derived from hemp, promoting eco-friendly building practices.
Partnerships and Collaborations
Industry Partnerships: Collaborating with existing hemp growers, manufacturers, and industry organisations can foster innovation and create a stronger market presence.
Government Grants and Programs: Businesses should explore government grants or funding programs to support the hemp industry, particularly those focused on sustainability and innovation.
Conclusion
As the hemp industry in the UK evolves, businesses that are proactive in identifying and capitalising on these opportunities can position themselves for success. By leveraging regulatory changes and the growing market demand, entrepreneurs can contribute to a thriving hemp economy while promoting sustainable practices.
2024 Nobel Prize for Economics
When Robert Jenrick said that Britain’s ex-colonies should be more grateful, others more informed were researching this very fact. The 2024 Nobel Prize in Economics was awarded to Daron Acemoglu, Simon Johnson, and James Robinson for their research on income and wealth inequality, especially the focus on the impact of colonisation on long-term economic success.
Why does this matter?
The key themes of their research include the Institutional Impact on economic development. Their studies highlight how the nature of institutions—whether inclusive or extractive, that is, ones that concentrate power and wealth in the hands of a small elite—significantly affects a nation's economic trajectory.
Their research has supported the theory on historical determinants of modern prosperity. It emphasises the long-lasting effects of historical events, such as colonisation, on current economic conditions and demonstrates how past institutional choices continue to influence present-day prosperity.
Their work underscores the importance of political structures in shaping economic outcomes, advocating that democratic and inclusive political institutions foster better financial performance. There is a reason why inclusivity and a fairer society works for the greater good. It is not socialism but social capitalism that will open up society and present opportunities more freely.
Technology Trends 2024 – what we noticed October to November 2024
According to the wonderful Dr Hannah Fry, reported on Bloomberg, three billion people still lack access to the Internet, and one billion will come online within the next five years. Technologies developed in the US by tech giants and smaller firms will facilitate this shift. Countries expected to be liberated by the rise in access include large parts of Africa and India, offering significant opportunities for future trade.
Social media companies will be increasingly excited by the news since of the 5.5 billion people already online, 95% engage with social media in some way. In the business world, this means greater access, improved diversification in supply chains, and more potential for accessing markets overseas.
The UK can tap into this opportunity, not just on the shoulders of Amazon and Google but by looking to our strengths as a trading nation and the industries that could potentially open up new pathways for growth.
The rise of internet access in Africa, India, and other underserved regions presents a unique opportunity for the UK to build equitable partnerships and counter some of the extractive models that have shaped global trade in the past. By engaging with these regions to promote inclusivity, fair trade, and sustainable growth, the UK can contribute to reversing the long-standing impacts of extractive institutions. Here’s how the UK might approach this opportunity:
Supporting Digital Infrastructure and Literacy
- Investment in Local Infrastructure: Rather than solely relying on established US tech giants, the UK could foster partnerships with local governments, startups, and digital entrepreneurs in these regions. By investing in localised internet infrastructure and digital literacy programs, UK firms can help create a more inclusive digital economy that empowers local populations.
- Technology Transfer and Skills Development: UK companies could offer technology-sharing initiatives and training programs, helping local businesses adopt advanced digital tools. This would promote self-sufficiency and create new employment opportunities, facilitating long-term economic growth in these regions.
Leveraging Fair Trade and Ethical Supply Chains
- Transparent Supply Chains: UK businesses can build transparent and traceable supply chains with better internet connectivity. By directly engaging with local suppliers, the UK can ensure fair wages, responsible sourcing, and adherence to ethical standards. This helps shift away from extractive practices by empowering local producers and workers.
- Fair Trade Agreements and Policies: The UK can negotiate fair trade agreements that prioritise the economic sovereignty of trading partners. These agreements could enhance local industry, boost exports, and enable wealth generation within partner countries.
Promoting Small Business and Entrepreneurship
- Collaborative Incubators and Accelerators: UK firms and government agencies could partner with local startups through incubators and accelerators, helping to scale homegrown businesses. This approach can nurture local innovation ecosystems, allowing them to thrive independently of dominant international players.
- Access to Financing: The UK could work with local financial institutions or create special funds to provide capital to SMEs in emerging markets. This kind of financial support would encourage entrepreneurship and business growth, contributing to inclusive economic development.
Championing Digital Trade Standards and Data Sovereignty
- Digital Trade Agreements with Local Protections: The UK could establish digital trade agreements with clear data sovereignty protections, respecting each country’s autonomy over its data. This would prevent extractive data practices and ensure that local populations benefit from the data they generate.
- Open Data and Knowledge Exchange: UK institutions could collaborate with academic and technical bodies in these regions to exchange data and best practices on digital development, fostering a two-way learning process that benefits all parties.
Creating Diversified and Resilient Market Access
- Trade Diversification Beyond Raw Materials: The UK can prioritise imports and exports beyond raw materials, such as technology services, manufactured goods, and digital products. Doing so supports industries that retain more value locally and encourage diversified growth.
- Supporting E-commerce and Cross-Border Marketplaces: As more people come online, the UK can help facilitate e-commerce and digital marketplaces that connect small businesses with global consumers. This approach promotes trade in a way that strengthens local economies and reduces reliance on any one market or resource.
By prioritising these strategies, the UK can help foster a new trade model rooted in inclusivity and long-term partnership, directly countering the legacy of extractive systems. This approach would create more robust trading relationships and open up new avenues for sustainable growth for both the UK and its partners.
Sustainability News – Oct to Nov 2024
COP29 – Do we care!
While COP29 is surrounded by challenges—political infighting, disputes over climate finance, and fears of regression due to shifting global leadership—there remains a compelling hope that real progress is still possible. Despite divisive forces, the urgent and increasing loss of life and livelihoods to extreme weather events worldwide has magnified the need for action.
Global leaders understand that the stakes are higher than ever, with climate impacts becoming impossible to ignore.
COP29 in Baku represents a renewed opportunity to address critical issues, like boosting climate finance, enhancing transparency through Biennial Enhanced Transparency Reports, and strengthening Nationally Determined Contributions (NDCs) to cut emissions. While the hurdles are significant, the devastating realities of climate change may help focus efforts and push nations towards meaningful cooperation. This could be the moment when necessity overcomes division, bringing forth real action to address the climate crisis.
Success at COP29 would likely involve several concrete outcomes that could shape the global response to climate change, particularly around finance, accountability, and collaboration. Here’s a breakdown of what success might look like and how businesses can prepare:
Key Markers of Success at COP29
A Deal on Climate Finance
A breakthrough on climate finance would be a major success. This could include:
- Doubling adaptation finance, as called for by the UN, to reach $40 billion a year by 2025.
- Establishing a clear path to the $100 billion annual climate finance goal, with transparent guidelines on fund allocation and priority areas for low-income and climate-vulnerable countries.
- Setting up a structured Loss and Damage Fund with specific timelines, governance, and funding mechanisms to support countries hit hardest by climate impacts.
- A Broader or Clearer Definition of Annex II Countries
- Adjusting or clarifying Annex II countries' obligations could be a game-changer
A redefined Annex II agreement might include emerging economies that are now capable of contributing to climate finance, broadening the donor base.
Alternatively, a more precise definition could ensure that developed nations shoulder their fair share, bringing predictability and fairness to funding expectations.
Stronger Nationally Determined Contributions (NDCs)
Another marker of success would be countries committing to bolder NDCs:
- Each country presenting an actionable roadmap for carbon reduction, aligning short-term actions with long-term goals.
- Implementation mechanisms, such as sector-specific benchmarks and timelines, to hold governments accountable for progress.
- Enhanced Transparency and Accountability Measures
- With the first Biennial Enhanced Transparency Reports (BTRs) due, COP29 could establish stronger transparency protocols
Agreement on standard metrics and consistent reporting frameworks could make it easier to compare progress across countries.
Independent audits or an UN-led verification system might be implemented to reinforce credibility and trust in reported data.
Clear Frameworks for Public-Private Partnerships
A clear roadmap for business and government collaboration would also signal success:
- Sector-specific incentives and regulatory frameworks to support private sector investments in climate-friendly infrastructure and technology.
- Public-private initiatives prioritising renewable energy, sustainable agriculture, and carbon-capture solutions, creating market opportunities while reducing emissions.
- How Businesses Can Prepare for Potential COP29 Outcomes
- Evaluate Financial Exposure to Climate Policies
With potential shifts in financing mechanisms, businesses should:
- Assess their exposure to carbon-related regulations, carbon pricing, or incentives that might emerge from COP29 agreements.
- Model potential impacts on supply chains, raw material costs, and production processes based on new financial obligations or climate taxes.
- Strengthen Climate-Related Disclosures and Reporting
To align with expected increases in transparency, businesses can:
- Improve environmental, social, and governance (ESG) reporting to meet new standards that may arise.
- Begin or enhance their participation in climate disclosure platforms like CDP (Carbon Disclosure Project) and adopt frameworks such as the Task Force on Climate-related Financial Disclosures (TCFD).
- Prepare for Policy-Driven Market Shifts
Depending on COP29’s outcomes, certain industries may see accelerated regulation or growth opportunities:
- Industries involved in renewable energy, energy efficiency, and sustainable materials should be ready for increased demand.
- Businesses in high-emission sectors, like heavy manufacturing or agriculture, may face stricter regulations and should proactively adapt processes to mitigate potential compliance costs.
Engage in Public-Private Partnerships
As frameworks for business-government collaboration are likely to evolve, companies can:
- Position themselves as partners in climate initiatives, potentially accessing incentives or preferential treatment in government contracts.
- Contribute to pilot projects or public-sector initiatives that align with COP29 goals, enhancing their reputational and competitive advantage.
- Adapt Business Strategies to Emphasise Resilience
Companies should prepare for potential shocks from COP29 by:
- Stress-testing their business models and financial forecasts for different policy scenarios, including stricter emissions targets, carbon taxes, and increased reporting requirements.
- Developing resilience strategies in their supply chains, investing in renewable energy sources, and establishing clear sustainability goals to adapt more nimbly to regulatory changes.
Proactive preparation and adaptive strategies will help businesses manage potential policy shifts while taking advantage of new opportunities emerging from a more structured global response to climate change.
INNOVATION: Breaking the Mould: The Key to Unlocking Innovation
“If you aren’t in over your head, how do you know how tall you are!” – T.S. Eliot
Isn't it time we stopped playing it safe and dared to think differently? Innovation doesn't happen when we settle into comfort zones. It thrives in the cracks of convention, where bold ideas shatter old moulds. We must question the norm and seek fresh perspectives to spark true progress. Whether in technology, art, or everyday problem-solving, challenging the status quo fuels our journey. Doing what we did before and applying in the same generic way may pander to nostalgia but doesn’t soothe the itch of progress. In this post, we'll explore why breaking the mould is beneficial— essential for advancement across various fields. You might be inspired to take your bold leap as we navigate these insights.
Understanding the Importance of Breaking the Mould
“If I’d observed all the rules, I’d never have got anywhere.” – Marilyn Monroe.
Innovation thrives on the courage to do things differently. Yet, many find themselves shackled by the invisible chains of conformity. This section unravels why stepping outside the norm is crucial across business and creative fields. It showcases historical breakthroughs and underscores the necessity of risk in sparking the flame of innovation.
The Costs of Conformity
In the business world, playing it safe can often mean losing the competitive edge. Conformity, by its very nature, hampers creativity and stifles innovation. Why settle for adequacy when groundbreaking success is a few bold moves away? Conforming to outdated methods or ideas is like adding water to oil; they don't mix. The result is a flat market presence devoid of personality or innovation.
In a world where creative disruption is king, conformity is a roadblock that few businesses can afford.
Historical Examples of Successful Mould-Breaking
History is replete with radical thinkers who shattered conventions and achieved unprecedented success. Who could forget Ford's audacious strides in automating production, creating a seismic shift in manufacturing? Similarly, Apple's product innovations have continuously redefined technological norms. These stories aren't just anecdotes; they're blueprints for future success.
These pioneers remind us that breaking the mould isn't just beneficial—it's transformative.
Why Innovation Requires Risk
Risk and innovation are inseparable companions on the journey to progress. Without taking calculated risks, nothing would differentiate the ordinary from the extraordinary. In the innovation landscape, risk is less a burden and more a catalyst for growth.
If safety is a ship, innovation is the uncertain yet thrilling sea voyages that carry us to new worlds. We break the mould and pave the way for future visionaries to leap.
Strategies for Breaking the Mould
In pursuing innovation, breaking the mould isn't just a catchphrase—it's a call to action. By shaking up the norm, individuals and organisations can open new pathways to uncharted creativity and progress territories. Here, we explore key strategies for breaking away from traditional frameworks, making space for fresh ideas and revolutionary changes.
Encouraging a Culture of Creativity
Nurturing a culture that champions creativity is crucial for birthing groundbreaking ideas. This isn't about decorating office walls with motivational posters; it's a profound shift in mindset and operations. Companies should encourage open communication, where employees feel free to share ideas without fear of judgment. As William & Mary suggests, fostering transparency in decision-making can further bolster trust and encourage inventive thinking.
Tactics like brainstorming sessions, creative workshops, and designating 'innovation time' can help build an environment where creativity thrives. When employees know their crazy ideas are welcome and essential, true innovation can occur.
Implementing Agile Practices
Translating agile methodologies from software development into wider business practices can dramatically enhance adaptability and innovation. Agile emphasises small, iterative progress and rapid feedback loops, allowing ideas to evolve organically. According to Harvard Business Review, adopting an agile approach can significantly lift success rates by increasing flexibility and responsiveness.
Key benefits of agile include:
Leveraging Diverse Perspectives
Diversity isn't just a buzzword; it’s an untapped reservoir of potential. Including diverse voices in decision-making can lead to unexpected solutions and innovative outcomes. As Up There Everywhere emphasises, different cultural backgrounds offer a range of ideas that can fuel creativity and problem-solving.
Incorporate these practices to harness diversity:
By utilising these strategies, organisations and individuals can effectively challenge conventional boundaries, carving out spaces where true innovation can take root and flourish.
Case Studies of Mould-Breaking Innovation
Innovation isn't just about introducing new ideas, redefining industries, and challenging norms. Some companies don't just break moulds—they shatter them entirely, setting new standards in their fields. Let's examine three trailblazers who have transformed their industries with groundbreaking innovations.
Apple: Redefining Technology
When you think of innovation in tech, Apple often comes to mind. Apple revolutionised how we interact with technology by prioritising design and user experience. From the launch of the Macintosh to the iPhone, Apple's philosophy has always centred on elegant simplicity combined with powerful capabilities.
The success of Apple’s innovation strategy can be explored further here.
Tesla: Revolutionising the Automotive Industry
Tesla is synonymous with shaking up the automotive industry. By focusing on electric vehicles, Tesla challenged the status quo of gasoline-powered cars. Their approach wasn't merely about offering an alternative but proving that electric vehicles could surpass traditional ones in performance and desirability.
Tesla's innovative approach and its impact on the auto industry can be examined here.
Netflix: The Shift from DVD Rental to Streaming
Netflix’s journey from a DVD rental service to a streaming giant is a masterclass in strategic innovation. By sensing the shift in consumer behaviour, Netflix positioned itself ahead of the curve, redefining how we consume media.
Learn more about the strategic innovations that propelled Netflix to success here.
In each case, these companies didn’t just adapt; they reshaped their industries by refusing to be limited by existing paradigms. Their stories remind us that innovation involves risk, vision, and the willingness to challenge established norms.
Overcoming Challenges in Innovation
Innovation rarely unfolds without hurdles. Each challenge brings an opportunity to rethink, adapt, and grow beyond limitations. Whether it's fear, resistance, or limited budgets, facing these barriers head-on can unlock new avenues of creativity and progress.
Fear of Failure
Fear can act like an iron chain, binding creativity and stunting growth. When teams are afraid to fall, they hesitate to try anything new. This is why fostering a growth mindset is essential. Organisations should cultivate environments where failure isn't the end but a stepping stone to success.
How can this be done? Leaders can start by practising vulnerability. Sharing past failures and lessons learned humanises the process and makes risk-taking seem less daunting. Creating a culture where ideas are encouraged, and failures are seen as opportunities can gradually erode the fear of failure. According to Forbes, embracing these strategies can lead to a more innovative and resilient organisational culture.
Resistance to Change
Change is often resisted, especially when tried-and-true methods are deeply ingrained in an organisation's DNA. Overcoming resistance requires strategic leadership. Leaders need to communicate effectively, illustrating the benefits and necessity of the change. This involves not just telling but showing—demonstrating how new strategies can lead to greater success.
Ownership is another tool against resistance. Employees who feel they have a stake in the change are likelier to buy into it. Make them a part of the process from inception to implementation. As Harvard Business Review suggests, participation in decision-making can significantly reduce pushback and smoothen transitions.
Resource Constraints
Innovation doesn't always come with a blank cheque. Limited resources can seem like shackles, but they don't have to impede progress. Instead, they can inspire ingenuity. The key lies in adopting a frugal mindset where every resource is optimised for maximum impact. They leverage existing technology or talent assets to stretch every dollar further.
Collaboration can also play a crucial role. By partnering with others, sharing resources, and learning from each other, organisations can accomplish more together than they ever could alone. LinkedIn and Tomorrow Lab highlight the importance of collaboration and practical ways to optimise resource use for innovation.
By addressing these obstacles with creativity and determination, breaking the mould becomes a possibility and an inevitable step forward in innovation.
Conclusion
Breaking the mould is not just a catchy phrase; it's a necessary step for true progress. By daring to leave behind tried-and-true methods, we open doors to innovation and creativity. The stories of Apple, Tesla, and Netflix aren't just tales of success but lessons in the power of challenging norms.
Now is the time to take action. Look at your work and ask where you can break free from tradition. Which risks are worth taking, and where can bold thinking lead to breakthroughs?
Let the art of mould-breaking inspire you to push beyond limitations. Whether in your career or personal life, this is your moment to redefine possibilities. Share your thoughts and experiences in the comments. How have you broken the mould? What's your next bold move?
PREMIUM CONTENT AND SUPPORT
Join the 1% Club, knowing that your contribution will help keep the community going and open a new level of business support. You will also get discounts on various courses, accountability programmes, Interwoven Spotlights, social media shoutouts, and first dibs on any pitching, innovation, or networking events we run.
You will gain access to our premium area for £49.00 per person or £125.00 per business/team per month, including VAT. Sign up now, as these prices cannot be guaranteed. What can be guaranteed is an easy-in-easy-out model that works to grow your business.
Podcast like a pro: Work with Adam, our resident podcast genius, and he will show you how to build out your podcasting prowess. He will also introduce you to the different technologies, editing, and interviewing techniques.
Learn to write and get published: Your chance to access a professional writer, publisher and writing coach. Learn from a pro and get your words flowing.
Pitch to Convince: A cohort programme that helps you develop a powerful narrative and turn this into a winning pitch. Based on our Essex Business Accelerator programme, this online event leads to powerful outcomes. Win more business; Learn how to drive new opportunities by onboarding partners, finding team members and creating synergy across the business.
SprintLento© - our open innovation process that gets everyone talking.
For University Student Engagement teams: a programme that positively changes students' lives. It combines open innovation and commercial problem-solving with real-world challenges to bring businesses and students together in a powerful process of discovery and learning.
For Businesses—Are you stuck? Has your business plateaued? Then this programme is for you. It's your chance to get your remote team together around an innovation challenge, bring in outside perspectives, reach across organisational boundaries and develop the best-facilitated learning process that leads to the development of essential soft skills whilst delivering testable innovation.
Earn tokens for engagement and grow the value you get. Loyalty pays at The Weave, and we will find ways to reward the most engaging of you. Sign up for the VIP experience – boost your learning, grow your capacity and networks, and discover how to grow your business.
We hope you enjoyed this version of Catching The Wave. If you saw value in it, please share. If you want MUCH more value, join The Weave at our Mighty Networks community.
Referrals, Community, Support, Accountability and Events – as Roy would say from Ted Lasso, “Faaaack- what’s stopping you?” in his gruff voice.
IF YOU ENJOYED READING THIS PLEASE SHARE ON LINKED IN OR VIA EMAIL – WE WILL BE ETERNALLY GRATEFUL