The January Newsletter 🗞️
Welcome back to our monthly newsletter! We are happy to share all of our important updates, tips & tricks and interesting facts to provide you with a little extra something from us to you ✨
Success Story 🎉
Our client Kjeld Piek , owner of Clever Strategy, managed to secure their first deal! Clever Strategy is a marketing agency with a special focus on B2C hyperpersonalisation and AI. Congratulations team and to many more!
Company Updates
New Year’s Masterclass ✨
To start the year off right, we had a New Year’s Masterclass. In this Masterclass, we went back to the basics and focused on why LinkedIn should be utilized, as well as how to effectively use LinkedIn and ensure that your content reaches your target audience. We also showed some examples of how AI can be used to optimize certain processes. Special thanks to Maarten Verstraten and Amparito Sanders for this insightful session!
Welcome back party
Fortunately, we also have some good news. Nadia Hassan is returning to our team as Interim Head of Marketing. In true YLM fashion, we threw her a little welcome-back party :) Some of you may have met or seen her before as she was a part of our Sales team. Now she will mainly focus on overseeing our marketing projects and content creation. Welcome back, Nadia!
YLM baby 👶🏼
This month our founder Michiel Verstraten became a father for the second time with the birth of his daughter Ayla. Congratulations to Michiel and his family! 🎉
Birthdays 🎉
Luckily, we were also able to celebrate this month as we had two birthdays; Rochelle Blokland and Amparito Sanders . Happy Birthday to both of you! Hope you both had a great birthday. Unfortunately, we were unable to celebrate with Amparito in person as she is currently enjoying the beautiful island of Bali. Nevertheless, we still wish you a virtual Happy Birthday and hope to see you at our next borrel ;)
Goodbye's
Unfortunately, we have had to say goodbye to two great colleagues of ours, Blandine MBianga and Amparito Sanders . You have probably seen them in a lot of our content, and that is because they are both very involved in making all this wonderful content for us. On behalf of the entire Youlynq.me team, we would like to thank you for your dedication and wish you all the best in your new endeavors!
Tip of the month💡
Optimize profile picture
Crafting an effective profile picture is a critical element that can make or break your LinkedIn profile. Often, it's the first and sometimes only thing people notice when quickly scanning your profile, providing a swift impression of your personality. Taking the time to create a compelling profile picture is well worth the effort. Here are some valuable tips:
✔ Smile: Research indicates that a smiling profile picture makes you appear more likable, competent, and influential, so don't forget to show off that smile!
✔ A good background: Opt for a simple and uncluttered background to avoid distractions.
✔ High-Resolution Image: LinkedIn recommends using images with a resolution of 400 x 400 pixels for optimal quality.
✔ Proper Positioning: Ensure that your face occupies at least 60% of the frame for a balanced and engaging look.
✔ No Selfies: Enlist someone else to take your photo for a more polished appearance.
✔ Professional Attire: Dress in a manner consistent with what you would wear to work.
If you're considering a profile refresh and a new picture, take advantage of our monthly photoshoot session. Reach out to our BGM'ers to get more info.
Interesting facts
LinkedIn reported having access to over 65 million business decision-makers. Highlighting the importance of posting content that is not just informative but also engaging, as over 50% of individuals rely on thought leadership when choosing organizations to engage with. This is why we advise our clients to consistently share and post content that is relevant and if possible thought-provoking for your target audience.
Last spots available!
Fotoshoot 📸
Our lovely photographer Angelique Merks is also coming by the office this Friday for another photoshoot session. If you have not yet had your picture taken and would like to, please let us know. We still have some availability left.
Stay up to date
If you like our tips and updates and want more of where this came from then please feel free to follow us on our social media which are linked down below. We upload content multiple times a week, so don't miss out ;)