#OgilvyTrends2017

It’s mid-December. Which means that the moment you’ve all been waiting for all year is finally here.

No. It isn’t Christmas. It’s time for Marshall Manson and I to present our Key Digital Trends for 2017.

The report we’ve prepared is, as always, divided into two sections.

First, we review how our predictions fared from last year (spoiler alert: we did okay, but we got one completely and utterly wrong - you'll see. Also, we didn’t predict Trump. Or Brexit. Or Pokémon Go. Sorry)

The second part is the good stuff: We offer some thoughts about what you as a client, agency, technology or platform should be thinking about as we head into the New Year.

As always, we try to pair practical, concrete recommendations with our predictions, so that you’re not navigating these all by yourself. This year, we’ve got five trends for you, our biggest haul ever:

1. The Chatbot Gold Rush

2. The Abdication of Ethical Decision Making

3. A Video First World

4. Twitter Retrench

5. Facebook’s Proprietary Metric Problem

So, enough of the pre-amble, let's get to it. Please read it, share it around, and crucially, let us know what you think - we love to get feedback on this thing!

Here are the Key Digital Trends for 2017

If you want to speak to us directly about any of the above, our contact details are at the end. Thanks for reading.

James Whatley & Marshall Manson

PS. Follow the conversation on Twitter here - #OgilvyTrends2017