Here at SRW, we not only create amazing creative content, but we also keep a close eye on what's happening all around the digital landscape. What’s been on our minds this week? The Olympics are coming up, Charli XCX’s Brat summer has taken the Internet by storm, and Taco Bell is introducing a new retirement community.
- 🏊The 2024 Paris Olympics are set to begin next week, and they won’t start without controversy. Paris’ river Seine is supposed to host swimming competitions, but it has long been unsafe to swim in. Organizers have spent over $1.5 billion to clean up the river in preparation for the Games, and Paris mayor Anne Hidalgo even took a dip in the river to prove it was safe enough to swim in. Swimming in the Seine has been banned for over a century, and protestors of the Games have been intentionally dirtying the river over the past few weeks.
- 🌮In fast food news, Taco Bell is launching its own retirement community called The Cantinas. The Cantinas will open its doors from August 17-18 out in California, and will provide ”a Taco Bell-fueled, sun-soaked experience filled with senior-inspired recreation and cross-generational activities.”
- 🟩The Brat aesthetic has taken over summer 2024. Inspired by Charli XCX’s Brat album, which was released this past June, the aesthetic has generated over $22.5 million in media impact value, while searches for items in Brat-style “slime green” surged 17% in the past two weeks. It’s become so popular that even the United Kingdom’s Green Party got in on the fun, creating a Brat-inspired “Vote Green” graphic in the run-up to the UK’s general elections.
🤝 Influencer x Brand Collaborations:
- Chrissy Teigen x eeeeeatscon - In an effort to promote her brand Cravings — which makes baking mixes for a variety of snacks and desserts — Chrissy Teigen made an appearance at 2024 eeeeeatscon, this time hosted right here in Chicago.
- Sabrina Carpenter x Marc Jacobs - To promote their new 2024 Mini Sack Bag, fashion company Marc Jacobs brought on pop superstar Sabrina Carpenter for a photo shoot with the product. Carpenter’s aesthetic matched up well with the bag, making this the perfect marketing opportunity.
- W by Jake Paul - YouTuber, influencer, and boxer Jake Paul recently unveiled his new line of body care products, known simply as W. Running with the tagline “Body care for the win”, W is available for purchase in Walmarts across the United States and on Walmart.com.
- Joe & The Juice Drink Campaign - Coffee shop company Joe and the Juice revealed its new drinks by dropping them… literally. The series of ads feature drinks spilled on the ground and on a trash can, taking the meaning of an “item drop” to a whole new level.
