Omni-connect to reach every cart, online & offline

Integrated logistics keeps your supply chain resilient and responsive to the market.

New paths. New possibilities.

On-time delivery is everything in the FMCG business. In a world that is witnessing disruptions, raw material shortages and increasing costs, it is critical for the FMCG supply chain to be efficient, resilient and agile. Discover new paths with an integrated logistics solution. One that optimises your FMCG supply chain and is also mindful of the environment.

Industry overview

Fast moving consumer goods (FMCG) form one of the largest industries worldwide. From our morning showers with a jojoba shampoo to our oats and fruit breakfast, or office outings at a local pub or snacks at a street vendor – our worlds spin around consumer goods.

The industry today is constantly being disrupted by ever-changing consumer preferences and new technologies. Customers demand innovative products, which means producing a wider range of goods at higher volumes quickly. In developing markets, consumers are also spending more, which raises the call for an expanded supply chain.

According to Allied Market Research, the global FMCG market is predicted to reach $15,361.8 billion by 2025, growing at an incredible 5.4% in the next five years. New avenues providing greater business opportunities. Research from Statista also shows that eCommerce is growing faster than traditional brick and mortar stores every year. Consumers are demanding new product offerings such as healthier and sustainable products, and this is expected to open new roads for FMCG players.

Maersk – an able partner

FMCG leaders from all over the world trust Maersk with their logistics because we understand the ins and outs of their operations. A dedicated in-house team of experts boosts our services by catering to every brand’s unique requirements. We specialise in several sub-verticals including Food, Beverages, Home Care, Personal Care, Tobacco, Cosmetics, Tissue and Hygiene Paper, and Consumer Packaging.

Our expertise in consumer packaged goods (CPG) supply chains helps build solutions tailored to your products and needs, by understanding the market and the change in consumer preferences.

Supply chain agility

• Flexible solutions for the changing transportation and FMCG logistics needs.
• Smaller shipments more direct and focused on quicker reactions.
• Alternative transport modes to support the global supply and demand changes are required to secure speed to market and to reduce the risk of delays.
• Regionalisation of supply and demand, with FMCG companies shifting their sourcing areas to markets where products are manufactured and sold.
• The concentration of providers means that FMCG companies need to work closely with their business partners to achieve their overall goals.

Rise of supply chain technology

• Data-driven supply chain optimization through real-time visibility and cloud-based solutions.
• End-to-end data visibility facilitating decision-making processes.
• Transformation of traditional supply chains by the Industrial Revolution 4.0 with advanced robotics, autonomous technology systems and additive manufacturing.

Sustainability focus is increasing

• Visibility into transport and logistics options with lower climate impact compared to fossil fuel-based options.
• Expertise and advice to support your decarbonisation agenda.
• More focus on reducing plastic and waste in the FMCG supply chain.
• Emphasis on compliance on environmental and ethical production choices and increasing the customers’ awareness through sustainability labels.