ORCA Roundup November 2023
This month we round up for the final time, ahead of our yearly wrapped collection. We have loads to share, from impactful campaigns to the slickest football shirts the West Country has ever seen. Enjoy.
FRESH FROM THE STUDIO
Raising awareness for people experiencing domestic abuse in Somerset
This year we worked on an extremely important and sensitive campaign subject for Somerset Council . The objective was to raise awareness of the prevalence of domestic abuse to those experiencing it, whilst signposting support services available through Somerset Integrated Domestic Abuse Service (SIDAS). The campaign aimed to educate the public on the wide ranging manifestations of domestic abuse with a series of seven impactful films and, importantly, to underscore the unwavering support offered by Somerset Council, all under the hashtag #YouWillBeBelieved.
ORCA Branding: A closer look
The past few weeks we've been squirrelled away working on the ORCA brand and we are super excited to share it with you. We believe it’s our responsibility to create the future we want now and our new visual language supports this by taking inspiration from the ripple effect. The projects and campaigns we take on at ORCA should continue to create a wave of positive influence long after we’ve completed the work.
WHAT'S CAUGHT OUR EYE
B Corp Spotlight: Karma Cola
It's James' turn to choose his favourite B Corp. He landed on KARMA COLA UK LTD and here is why - “There are 2billion colas consumed every day, but the West African people who discovered the magical properties of the cola nut don’t make a penny from the world’s most popular fizzy drink. So Karma Cola set out to change that. Karma Cola uses ingredients that are good for the land, good for the people who grow them and good for the people who consume them. In other words, they put the Karma back in Cola. This sustainable and ethically conscious, fairtrade, organic and plastic free social enterprise is creating waves in the soft drink sector, based on the single principle of ‘what comes around goes around’... hence the name.”
Creative Industry Alliance
Since 2010 UK state schools have seen a gradual reduction in funding of art, design and technology subjects due to cuts made by the government. These cuts have had a knock on effect in our industry, and we’re finding it increasingly difficult to recruit the diversity of talent we need to protect the future of the UK’s vital creative industries. Mike Skinner of The Streets put it best when he said ‘We're on a mission, support the cause, sign a petition, summon all your wisdom’ please.
ORCAs top 5 Christmas ads 2023
As Christmas approaches, we’ve been taking note of the hotly anticipated festive adverts. There have been some really successful ads this year (and some not so successful), with many choosing to move away from the typical 'pulling at the heartstrings' format which was set by John Lewis many moons ago. Here are our top 5 Christmas adverts for 2023 (should only take you 12 minutes to watch them all).
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See you next month! 👋