Our Favorite Sales Closing Technique

One of our favorite sales closing techniques that we help our clients put into practice — and that we have used for years at Predictive for our own business development — is something we call, “Seeding and Opening Loops.”

And it removes friction from the sales process like MAGIC!

I first learned about the technique while working alongside Darren Hardy, then publisher of Success Magazine.

Back in the early days of Predictive (circa 2012) — Darren was a member of our board of advisors, and he helped us raise our game when it came to business development. How we approached it — the way we orchestrated the conversations with prospective clients — and how we closed.

During one of our meetings — Darren and I were working through a script for an upcoming webinar — and he said to me, “Okay – remember – during your delivery – you need to think about all the ways you can ‘seed and open loops’ for the audience.”

And I was like… “Um, wait, what!?!”

I had never heard of seeding and opening loops, let alone knew how to weave them into a script.

But when Darren took a step back, shared the strategy behind the term, and then how to apply the ingredients in the recipe — I immediately saw how it could be a powerful strategy for creating curiosity within the audience, motivating prospects to raise their hand to have a conversation — and all the while — never, ever making one of our prospects feel like a prospect because that feels like a whole lot of not awesome.

Seeding and opening loops quickly became our favorite sales closing techniques because it never feels like you’re trying to close a sale.

Would you like to take and apply the seeding and opening loops strategy to your sales process?

If so — you’re in for a treat.

This week — I’m going to share how it’s done. For now — just know it involves three pieces:

1. Increasing awareness about your services without overtly pitching or selling
2. Works with your current clients as well as your right-fit prospects
3. Clients and prospects come to YOU and ask YOU for help

If you want the rest of this series so you can reduce friction in the sales process and move further faster — check your email Inbox on Thursday.

I’ll make sure you get the training, our latest PDF framework, and the action steps you need.

If you're not yet part of our community — just send me a message on LNKD and I'll make sure you get access to the training.

Now’s the time to double down.

Onward with gusto!

P.S. we’re getting our Predictive clients together for our next 2-day Intensive on Wednesday & Thursday, November 15th & 16th, from 8:30 a.m. to 12 noon Central on Zoom. It’s a private client-only event designed to help everyone in the room move their businesses further faster. 

We have 30 guest seats available. Would you like to join us?

Just message me with the word “ONWARD,” and I’ll be in touch with the full details, calendar invites, and Zoom links.