THE PARABLE OF THE SOFA


Usually, it's the little things which keep us stuck. In our head or value system, though, they loom large.

For months I was in limbo in Southwestern Arizona. In April 2014, I had blown in from the New York Metro area. My objectives were to heal from the careerism of the Northeast Corridor and rebuild my communications boutique and nest egg.

Both got done. It was the summer of 2016. That was the right time to return East, although that wouldn't be the New York Metro area. Every time I started putting the pieces in-place for relocating, I would default back to: But I had spent so much money for that sofa, I love it, and it would be financial madness to ship it back East.

Then I was blessed. A new neighbor, who had little furniture, told me his story. Like me, he had fled careerism. Only his version had been the D.C. area. In addition, he had health problems. I blurted out, "Do you need a sofa?"

Within 29 days I was heading back East. My new problem, of course, was that I had no furniture. On Day-Two of being in Austintown, Ohio, I purchased a new bed at Sleepy Hollow during the Labor Day sale. As I and the woman next door watched it being delivered, I complained that was about all I could find that was a bargain.

"I am moving back West in two month. If you can wait, you can have my furniture."

You bet, I could wait.

Every time I look around at the wonderful free furniture I get mystical. Is this the 2016-version of some New Testament parable about how good multiples? Could be.

Jane Genova (http://jaengenova) helps you leverage marketing communications to close sales. What you could be selling ranges from an idea to research services. Please take advantage of a complimentary consultation (janegenova374@gmail.com).





Jane, either intuitively or intentionally, you are messaging the value of connectivity.

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