"Is this PDF too long?"

Question from a subscriber: "I saw a competitor's lead magnet on a particular aspect of retirement, and it was 44 pages long. Is mine inferior because it's only 3-4 pages?"

I can not say it more clearly than this:

If you want people to fall in love with you, you have to fall out of love with your own voice.

Take these actions TODAY:

• Lead magnet should be no longer than three pages, (maybe four)
• Use bullet points
• Include at least two visuals - a chart, graph, or infographic
• Include a summary at the end
• Clear call to action using Action Box (see example in pink below)

Volume of knowledge is one way to impress prospects, but the risk of having very little to none of what you say actually be absorbed is high.

High volume is intimidating and comes off as rambling.

Keep it short, relevant, powerful, and easy to access the key points.

Yeah?

Yaaaaah.

BOOM - there you go, today's marketing tip for ya!

-Sara G

• I am an outsourced CMO for companies who need regular, full service marketing - blogging, social media posts, newsletters, etc.
• I am an hourly consultant for those who just need one-time or recurring guidance
• People hire me as a ghostwriter to write content for a project fee
• I have a social media training program
• I have a book about what to say on LinkedIn messenger
• Just letting you know, in case you need me at some point.

If you are finding this newsletter valuable, please feel free to support its production by making a $20 contribution via this PayPal link or via Zelle to sara@saragrillo.com.

-Sara G

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Disclaimers

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