People Analytics and the 3Cs: The Formula to Align Employee Experience with Business Outcomes.

In an increasingly competitive and dynamic business environment, people management has shifted from being a purely operational area to becoming a strategic pillar for organizations. Ramiro Vázquez, Chief Commercial Officer at VON DER HEIDE and a leader in the field of innovation in human resources, has been both a witness to and a key player in this transformation. From his training in marketing to his transition into people management, his approach combines the rigor of data with business strategy, resulting in a model that connects employee experience with business outcomes.

Innovation and People Analytics: Transforming Talent Management

Ramiro shares an interesting anecdote about how music can break the ice and energize an audience. During a conference in Colombia, he faced a tired crowd after a night of partying. To grab their attention, he used a high-impact song that changed the energy of the room in seconds. This ability to adapt to situations and think of innovative solutions also defines his approach to people management.

With over 30 years of experience, VON DER HEIDE has been a pioneer in implementing consultative models in human resources, especially in the field of People Analytics. According to Ramiro, one of the biggest challenges organizations face today is aligning people management with the strategic objectives of the business, something he has achieved by merging his knowledge of statistics and marketing with talent management. This approach has led to the development of an innovative model that has become a spin-off within his organization, demonstrating the tangible impact that data can have on human resources decision-making.

The Role of Data in People Management

Ramiro entered the world of human resources with a business mindset. When analyzing the impact of organizational climate on productivity, he realized there was no clear answer to the key question: How much impact does improving the organizational climate have on business outcomes?

Noticing the disconnect between efforts to improve the work environment and concrete results, Ramiro implemented a data-driven approach to measure the return on investment in these initiatives. Thanks to his experience in statistics, he was able to identify how improvements in certain indicators of employee experience directly reflected in business performance. This approach has been key to transforming the perception of human resources as a strategic area within organizations.

The 3Cs: Coherence, Collaborator, and Client

One of the most important concepts Ramiro has developed in his career is the 3Cs: Coherence, Collaborator, and Client. This model is based on the premise that a good internal experience for employees is essential for providing an excellent customer experience. In fact, Ramiro mentions a case where an airline used vouchers that customers could give to employees as a reward for exceptional service, incentivizing employees to provide better service.

At VON DER HEIDE, this approach has a dual purpose: to care for both the employee and customer experience. As a human resources consultancy, the organization interacts with both candidates and companies seeking talent, making it crucial to maintain a balance between both experiences. A good candidate experience, Ramiro asserts, translates into a better customer experience, which in turn creates a virtuous circle that benefits the company in the long run.

Ramiro Vázquez and VON DER HEIDE’s approach to people management has revolutionized how organizations can utilize data to improve both organizational climate and business results. By integrating employee experience with business strategy, this model not only optimizes talent management but also creates a tangible impact on business outcomes.

The 3Cs model serves as a reminder that success in the business world cannot be achieved without comprehensive people management. At the end of the day, employee well-being is the key to providing exceptional customer experiences and ensuring the long-term success of any organization.

This article is framed as part of the live session titled "For your business and brand strategy, have you applied the 3Cs yet?" where we explore in depth how these strategies can transform people management and contribute to business success.