The Personal Brand Framework
Build a Massive Personal Brand & Make Yourself the Go-To Expert.
Estimated Reading Time: (5-7 minutes)
The Roadmap Series:
So far we have gone through:
If you follow each step of the process…
Your next natural problem is to stand out from the crowd of self-claimed experts of your industry.
Imagine this: Two businesses are selling the exact same thing, offering identical deals, and talking about the same topics.
How do you make one shine above the other?
Quick answer? — Brand
Personal branding has never been more crucial.
It's opened doors I never thought possible—networking with incredible people, scoring invites to exclusive events, and landing more opportunities than ever before.
It's like expanding my luck.
And because I am sharing my skills and knowledge on public.
Selling in private becomes easier.
Why? — proof of competence.
No one can tell you that you don't know anything about marketing…
If you have 200 blog posts talking about it.
But as awesome as having a thriving personal brand is...
Growing one is a bit different than building a successful “faceless business.
This is why many founders who have managed to build successful companies struggle to build a meaningful founder-led brand.
But I believe in the years to come, personal brands will be the key differentiator between those that achieve success, and those that don’t.
The ultimate goal is to build an undeniable reputation.
In today’s newsletter, I will give you a copy-and-paste system for building your personal brand on social media.
This is the exact same process I followed to build my brand and grow my account to 1,400 followers in just 3 months, generating $15,000 in the process.
I call it The Personal Brand Framework.
With this strategy, you will be able:
That being said, let's dive in:
Warning: This is a very long framework, I recommend sitting down, getting rid of all distractions, and fully focusing on understanding the key principles of what makes a content creation system.
This is all you need to know about Personal Brand - the ultimate resource!
I’m giving all of this information for free…
So you don't need to pay thousands of dollars for coaching, courses, or digital products.
The Attractive Character
The Attractive Character is a concept taught in the Dotcom Secrets book by Russel Brunson, Founder of ClickFunnels.
The attractive character is just a fancy word for personal brand.
It is a way to develop a consistent brand voice and tone across all of your content.
That means, creating a persona or character that represents your business.
This character should have a backstory, personality traits, and a unique voice that is consistent across all platforms.
To implement the framework:
It is important for people to have something they can resonate with.
They need to feel understood.
They need to sense that you've already traveled the same path.
And that you're the special guide who will help them.
You need to show them that you already slayed the dragon that they are fighting with right now.
There are only 4 types of Attractive Characters:
In my case — I'm the adventurer.
You can use this article as an example.
Choose the one that resembles you the most.
Once you have defined your attractive character, use them as the basis for all of your content creation.
This content will help build a loyal following of fans and customers who identify with your brand.
The New Opportunity
The best way to differentiate yourself is by presenting a unique and new way to do something.
Do you have a special way to deliver your service?
For example — I sell sales funnels
But I use a specific strategy that sets me apart from most people
And that is just my service.
You can do the same with Targeting:
And you can deliver in different ways:
Conclusion?
Don't limit yourself.
Be creative and remarkable.
Recommended by LinkedIn
Content Categories
Your content needs to feel consistent.
Make sure to always speak around the same topics to keep a brand voice a retain your following.
For example, my content categories are:
The idea is that when someone thinks about “topic” — you are the first person that comes to mind.
Publish Content Daily
You can’t build a personal brand without building your presence online.
The best way to do that?
Choose 2 platforms.
Post every single day.
I recommend LinkedIn and Threads to start.
Start writing around your Content Categories and people will come.
Establish Authority
There are 2 types of content you are gonna use
The regular posts on Social Media
And Sales Assets.
Sales Assets are long pieces of content that are usually hosted in a more private setting.
This is where you can shine and go in depth explaining your wisdom to others.
Publish things like:
Rented Audience → Owned Audience
As you get more followers, you’ll want to begin adding them to your own personal email list.
This does 2 things:
#1 - It helps deepen the relationship you have with them.
#2 - It moves your followers from a “rented audience” to an “owned audience.” This also makes it easier to connect with followers and to them.
I use Beehiiv for email and recommend you do too.
To begin driving traffic, just put a newsletter link in your Social Media Bio.
Create Your First Offer
The next level of growing your personal brand is to start making offers.
Selling something automatically positions you as an expert and h you become known as the “go-to” in a particular area.
This works wonders for increasing your word-of-mouth growth.
To figure out what to sell, start by surveying your community. Ask people what they want to see from you.
Find something that matches your content categories, and proven vehicle and mix it with a monetization strategy:
Network with People in Your Space
You need to engage with other people in your market.
The best way to do it is with the Engagement System.
In short, you need to follow these steps:
Ultimate Action List
By following these tactical steps, you'll develop a massive personal brand that yields impactful results and builds a huge community.
There you have it, the Personal Brand Framework.
I hope you found these helpful.
Take some time this Monday to begin implementing what I've shared here today, and then hit me up on Linkedin in a few weeks with an update.
Let’s build together!
Sebastian Morino
P.S. Whenever you're ready, there are 2 ways I can help you:
1: Build your clarity, systems, and growth with 1:1 consultations here.
2: Follow me on Twitter, LinkedIn, and Threads for more operating systems, marketing tips, sales funnels, and automation systems.
If you find this helpful, and you think It can help someone else…
Share this post with another entrepreneur!
P.S.S. A few days ago I said in a post I was developing a content strategy system that would include the following:
This system is just an overview.
I will develop a complete system with all these tools inside in the following weeks.
The name will be “Content Strategy OS”
Stay tuned for that!
See you again next week!
5x Your Conversions with a FREE Website Copy Audit | Copywriter for Longevity Brands🌱
5moLoved it. What a treasure. Thank you for sharing