Personal branding is dead. Here’s what to do next

Many of the social network-led brands are only effective within the confines of the network, and any move away from the platform will see a major reframing of personal stories as people try to recreate their personas anew.

This poses a more worrying question: If you can change your media identity at will, did it ever exist in the first place? 

The truth is that you are not a brand because personal branding as we know it doesn’t exist. There’s something slightly sinister about a capitalist system so prevalent that the “human” connection we all thoroughly crave can be fed to us as a marketable ideal.

Please continue to read the full Fast Company article here:

So, why keep wasting time and emotions on personal branding when you can focus on what truly matters – focus on your own story? 🚀

It's astonishing how few people can genuinely articulate their journey, their career path and their expertise and focus on their own story which means to share who you are and why you matter related to your talent, your career story and your knowledge. That's why I'm happy to share that I've taken the initiative to help you connect with your authentic story.

My upcoming book is just around the corner, and it's going to be an absolute game-changer! It's the ultimate guide to mastering the art of embracing your unique story and unleashing the power of your career expertise like never before.

Stay tuned – my book will be hitting the shelves soon! This is your chance to embark on an exciting journey of personal growth and professional success. 🌟

Thank you for being a part of my community, and I can't wait to share more about it in my book!

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