Phone calls: How do you not to wither on the line?

Welcome back to Take the Lead!

I've lost count of how many editions but I have spotted we're down by one subscriber since last week. Hope it wasn't something I said...

This week I want us to talk about how we think about our customers; existing, returning and new.

Who do we serve?

Then, possibly more importantly, ask yourself:

Would we serve them?

It's a subtle difference, don't you think?

When we set out to 'do business' often we look to chase down every opportunity. Yet, we find out to our detriment that strategy doesn't serve us nor the customer.

How can we be sure we're serving them?

Simple.

Through our conversations, the questions we ask and the answers we are given.

Through setting out our expectations from those conversations.

When we are in conversation with people, we should be positive even when the outcome is not seeing a match.

That disqualification allows you to move on to a conversation that will serve you and your customer.

Why is it positive when most people feel deflated after five of those conversations?

Look at it like this:

• No one buys on the first conversation
• People decide if they're open to find out more from the initial conversation
• People decide if they're prepared to recommend anyone else from the first impression

As I say in my About section, it's not who or what you know but what you know about them that counts.

Leave a lasting, positive, memorable impression.

Who knows, you may get calls from past clients 12 years down the line like I did recently.

The timing is right again for now.

No's are not always forever

The more we question, the better we understand ourselves and those we serve.

When we feel confident in what we are bringing about in the world through our conversations we will never leave someone withering on the (telephone) line.

Don't take my word for it...

In a recent business conversation with Larry Sprung this very topic came up - serving others.

Here's a short clip:

Larry is in the protection business. Not Mafia style, true looking out for his extended family.

I think you'll enjoy this conversation, full of caring for others, understanding their situation and showing compassion at critical times.

Larry says it best and it's not limited to financial advisors:

"And the reality is there is no adviser, there's no investment professional out there that has this magic bullet or magic formula that's going to get you significantly greater returns than everybody else over a long period of time."

Click this link for you to listen at your leisure. I'd love to hear what you think about this concept of serving.

Need help with putting the right questions together to serve your customers? Head to my ChinWAG diary to see where our conversation will lead your business.

THANKS A BUNCH FOR READING, SHARING, LISTENING AND SUPPORTING!

Remember, you never know where a conversation will lead...it's up to you to take the lead.

Stay Curious, Find & Speak Soon,

WendyWoo

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Who are you WendyWoo?

Listen to Wendy's story, recorded to mark 6 months of podcasting in April 2021. Wendy opens up about how she started in business and how she loves helping others start conversations.

"Don't let worry get in the way of your business building new relationships with customers." 

With 34 years doing for others, 17 of those years running her own business, she's started approx. 2 million conversations, helped 1000's of people through her training sessions and lined up £££'s. 

Now, if you fancy a ChinWAG to explore how she can help you, please use the diary link.

Take a look at her Book, a best seller on Amazon, how to sell over the phone that shows you how to make a start.

Have a dig around and find out more on her website along with free tips, downloads and ways to work with Wendy.

NEXT TIME ON TAKE THE LEAD...