The Power Of Long Headlines vs. Short Headlines.

There is considerable debate about this. It is an area where master-marketer Ted Nicholas and I differ greatly; he insisting on short headlines; my experience indicating that long, wordy headlines often work best.

My bottom-line is that the idea is more important than 'form' or even any rules.

One of the best short headlines I've ever written is:

Stocks Suck.

But, more often than not, I personally succeed with inordinately long headlines.

Here are a few examples:

In Two Breathtakingly Intense Days, I Will Present Breakthrough Income, Wealth, Marketing And Success Strategies And Honest-To-God "Secrets" Exclusively For Professional Speakers Superior To Anything You've Ever Seen, Heard Or Even Imagined, With Their Value To You Assured By The Most Daring Guarantee Ever Offered By Any Seminar

Stop Wondering Where Your Next Printing Job Is Coming From

The truth is stranger than fiction...

"How You Can Make $4,000.00 A Day, Sitting At Your Kitchen Table, In Your Underwear!"

A COMPLETELY DIFFERENT APPROACH TO "MAIL-ORDER" TOOK ME FROM BROKE TO $4,000.00 A DAY, WORKING FROM HOME, IN ONLY A FEW MONTHS. AND I'M CONVINCED ANYBODY CAN COPY WHAT I'M DOING, ONCE THEY UNDERSTAND IT.

An Open Letter From A Once-Flat-Broke Nebraska Housewife Who "Stumbled Across" A Business That Made Her Rich, One That You Can Start Too For As Little As $15.00

The 20/20 Eyeglass Guarantee:

No Matter How You Break 'Em, We'll Replace 'Em - FREE - For Up To 5 Years, No If's, And's Or But's.