📰 PPC News: Amazon Ads (W12)

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Amazon Ads

[Issue No. 102 - March 18th to 24th]

Starting in April, Amazon will introduce a new fee targeting sellers.

Starting April 1, 2024, Amazon will introduce a new fee targeting sellers who fail to maintain stock levels that meet demand. The move aims to encourage better inventory management and ensure timely deliveries.

Sellers are advised to utilize the "historical days of supply" metric on the FBA dashboard to assess and adjust their inventory, ensuring a minimum 28-day supply to avoid the fee. This move is designed to optimize the marketplace's efficiency and seller performance.

🥇 1st Contributor: Zain Ul Abideen

Amazon Ads launches the 'Purchase Drivers' feature.

Amazon's Product Opportunity Explorer introduces the 'Purchase Drivers' feature, offering deep insights into what positively or negatively impacts product sales within niche markets.

🥇 1st Contributor: Pratyay A.

SB Store is showcasing three different sub-stores

The update for SB Store Spotlight ad Placement significantly improves the experience for advertisers and store owners. It now includes three sub-store pages, allowing advertisers to highlight up to three products. This offers a more personalized and strategic approach to promoting products.

🥇 1st Contributor: Prem Gupta

SERP Thumbnails with Magnifying Glass Feature on Mobile.

Amazon has introduced a new feature on mobile SERP thumbnails for paid and organic listings, marked by a magnifying glass button on the bottom left of the main image. This addition aims to improve product discoverability by allowing users to zoom in for a closer look.

🥇 1st Contributor: Todd M. Piechowski, MPA

Amazon ends EU Responsible Person Service

Amazon has announced it will discontinue its EU Responsible Person (RP) service by the end of March. This service previously allowed Amazon to act as a contact point for products bearing the CE mark, addressing any issues that might arise.

The transition process has been criticized for needing more clarity, leaving many sellers needing help to switch to a new RP. This change poses significant challenges for businesses reliant on Amazon's support for compliance with EU regulations.

🥇 1st Contributor: Cameron

Premium Beauty Brand Ads Placement Below Product Description

Premium Beauty Brand ads on Product Detail Pages (PDP) have been updated to appear below the product description. The ads feature clickable images and a "Shop now" option, directing users to the brand's store page.

🥇 1st Contributor: Prem Gupta

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