Progressive advertising solutions made for a privacy-first world

Navigating the thin line between performance and privacy can often feel like a daunting task. However, with the right tools and mindset, achieving this balance becomes not just possible, but immensely rewarding. By combining progressive datasets and contextual targeting solutions, Fyllo offers marketers a new toolkit that balances performance-driven and privacy-first practices.

Personalization + Privacy

In an era of heightened privacy awareness, striking a balance between delivering personalized experiences and preserving user privacy has become paramount. Our Contextual Targeting solution provides effective, privacy-safe targeting without reliance on cookies. This approach enhances ad relevance and boosts ROI, all while maintaining privacy compliance. The result? A personalized experience that respects user privacy, ensuring no compromises on either front.

Reach + Relevance

The struggle between extending reach and maintaining message relevance is a common challenge for marketers. By using Contextual Audience Extension, we model segments of webpages where your audience is most likely to be found. This strategy maximizes the usage of first-party data and enhances overall campaign ROI. The upshot is an increased reach that doesn’t dilute the relevance of your message, thereby achieving a perfect balance.

Safety + Scale

Scaling marketing campaigns often comes with the risk of compromising brand safety. With our Brand Fit feature, your brand is aligned with appropriate contexts and steered clear of conflicting content. This not only enhances ad relevance but also ensures brand safety, allowing marketers to scale campaigns while maintaining a safe environment for your brand. In essence, safety and scale no longer need to be mutually exclusive.

Accuracy + Efficiency

The pursuit of pinpoint accuracy can sometimes come at the cost of campaign efficiency. With Hypertail PMP, audiences are targeted on long-tail sites frequented by passionate customers. This approach optimizes efficiency while enhancing ad relevance and ROI. The result is greater control over your campaigns and enhanced transparency in audience engagement. The trade-off between accuracy and efficiency is thus addressed, ensuring the best of both worlds.

Speed + Flexibility

In a fast-paced marketing environment, balancing speed and flexibility can often feel like a tightrope walk. Our Audience Targeting ability addresses this challenge head-on. With pre-built, always-on, or custom audiences tailored for a perfect fit, we enhance ad relevance and improve efficiency & ROI. This provides marketers the flexibility to adapt to evolving market trends and consumer preferences without compromising on speed.

Ultimately, we equip marketers with a toolkit designed to balance the often conflicting demands of modern marketing. By integrating the most progressive datasets with the most comprehensive contextual targeting platform, we deliver results without compromises, enabling you to be both performance-driven and privacy-first in your marketing practices. 

Balancing opposing forces in marketing doesn't have to be a daunting task—with the right tools and approach, it can be a pathway to unprecedented success.