A Quick Reminder About Your Brand

We’re now into July; typically, businesses have a bit of a slowdown over the summer months, and at the same time, also take the opportunity to do a mid-year check-in of successes and setbacks so far.  One aspect to focus on is where your brand is today and if it’s still in line with where you want it to be. 

I speak with brilliantly creative entrepreneurs weekly, and in this brilliance, they want to find and offer solutions to everyone at the same time. Sometimes, however, by trying to serve everyone, they ultimately serve no one.

So, get out a notebook, and let’s do a quick check-in:

• Define your brand – What are your beliefs and values, and how do you demonstrate this to your clients and prospects?
• Next, let’s focus on your strengths – What makes you the person for your market to invest in? Why are your products unique compared to others in your market?
• Who is your market? If you had to summarize your ideal prospect, how would you describe them? 
• Now take a look at your messaging. Is it in line with your market? Would they naturally find you (are you promoting your message where they are)? 
• And when you are promoting your message, are you creating it with them in mind? Do you use industry jargon or phrases that would be unknown to your market? Will your message resonate with them?
• A crucial part of branding is consistency. Does your market know what to expect of you, how and when to expect it?
• When people look at your brand, would they see a wide net or a deep dive? How focused are you that prospects know precisely what you do versus some of the various things you do?
• What’s the story of your brand? Why do you do what you do? Why does it inspire you, and why do you do it?

Remember, this exercise is just for you, so be honest with yourself. Write your responses freely and without judgment. Take time to reflect (your brand wasn’t built in a day), and then focus on the second half of this year. Are you on track, or could you use some adjustments?

If it helps, share this with someone you trust to be honest. You may even want to survey team members to see if they know the brand they represent. 

And if you’re still stuck, we’re here to do a quick check on your brand, provide our insight into what we think your brand is about, and the small changes that could be done to bring more clarity to your message.