Recruiting Top Talent for Building Products Industry

Within the last year, the construction and building products industry, along with the rest of the world, faced a huge shake-up when COVID-19 hit. Now that vaccines are being distributed, and the new normal is allowing things to start up again, you may be on the lookout for new talent within your company. Whether it’s filling a position for an upcoming project, or sourcing new top talent for the executive suite, you may need to deploy new methods of recruiting talent for your company. 

Recruiting new individuals for your building products company can seem daunting. The following tips will help you analyze your current hiring process for improvements, as well as outline ways of sourcing or headhunting people you want in your business.

Tip #1: Work on Yourself

Before you even start to look for your next employee, take a moment to reflect on your company. You need to position yourself as the best option for this new individual. There are a few ways of going about this course of action. 

Highlight recent projects your buyers have completed using the building materials and building products they purchased from your company. Create a video promo reel to showcase on your company website. 

Another way to improve your brand as a building products company is to walk through your adherence to safety in the workplace within blog posts on your site. Post testimonials from current employees about your company and what you do. 

The better your company looks to a candidate, the more likely you are to hook them for your workforce. An old website or empty Facebook page can be the result of being busy with projects, but these are the ways people look at what your company is about in today’s digital world.

Oversight due to being too busy happens to everyone. As a building products company staying up to date on your marketing previously may not have been high on your priority list. However, an outdated online presence can send off a warning light in some people’s minds when applying for a job. Prior to posting available positions, doing a self-check can help build up your reputation along with improving your brand’s online appearance to applicants. 

Tip #2: Think Outside the Box

Now that your company or brand has been updated, it’s time to source prospective employees. One old-school method of finding the right person for the job is word of mouth. Sending out an email to current employees explaining the open position is one good way to get the ball rolling. 

You never know the connections your current team has, and what results they might pull in. 

Speaking with your business contacts is another way to spread the word about your opening.

When was the last time you attended a job fair or college event? Get your employees right out of college by attending these types of events. Or sponsor one to put your company out there. Most college students and recent grads are simply not aware of career opportunities in the building products and building materials industry. 

Another option is to offer a summer job, internship, or apprenticeship to college students. It might mean a little extra work for you, but there is a chance when participants reach graduation, you are their first call afterward. Tapping into this resource will be beneficial when it comes to protecting your company’s reputation and building a pipeline for sourcing individuals in years to come.

Focus Beyond the Position...

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QUESTION: What do you struggle with the most when #recruiting for your building materials business?