Reference Letter | Business Coach and Mentor - Arts & Culture Trust

Reference Letter | Business Coach and Mentor - Arts & Culture Trust

To Whom It May Concern - 03/2023


The Arts & Culture Trust (ACT) abundantly endorses the work of Willem Gous as a #mentor and #coach. Mr. Gous has been supporting the Arts & Culture Trust for just over a year on our professional training and investment programme, titled the ACT Thuthukisani Programme.

Mr. Gous has played a pivotal part in the success of the programme by giving participants practical, actionable #entrepreneurial knowledge. We have seen wonderful developments in our stakeholders through this programme, and we are now achieving the programme objectives of developing and nurturing sustainable arts businesses.

Mr. Gous understands the vital role micro-enterprises play in creating jobs and economic participation in South Africa, he is able to shift mindsets and gear the participants towards the work needing to be done to succeed. He has been an asset to the Trust on this programme, and we have learned a great deal from seeing him work. His approach is easy to understand and demands outcomes through consistent commitment to the entrepreneurial activities that frame a good business model.

Yours sincerely,

Jessica Denyschen

CEO Arts & Culture Trust

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