Referrals on Repeat

Hi! You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid on your value, not your time, so you can build a business that supports your life, not the other way around.

If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.

If that’s you, you’re in the right place.

Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.

Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.

We’ll cover the three critical areas to master in order to get higher-paying consulting clients:

Attract (attracting more of the right clients and filling your client pipeline)

Guide (leading a sales process and keeping clients engaged)

Close (helping clients say yes and getting paid more than you ever thought you could).

I'm glad you're here! Let's dive in.

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Don’t you just love it when a referral lands in your inbox?

Jump on a call with someone who knows you already – or knows someone who knows you – and half of the work is done. They trust you already. They say yes faster. The sales process feels natural. 

It’s not just you. Studies show referrals are four times more likely to turn into actual clients than an inquiry from your website and a whopping six times more likely than a sales email.

But relying on referrals coming to you here and there can feel precarious. 

You’re reacting instead of making things happen. You’re not in control of your pipeline. 

Plus, often you’re getting referrals from the same handful of people. And when you’re a few years into your business, your “newness” wears off while the number of people you knew “from before” stays the same. 

What happens when the pool starts to run dry?

Listen, you’re not alone. The same thing happened to me and to most of the women I work with.

This is why I’ve created a new guide called Referrals On Repeat. It’s the 5 step system I used in my consulting business – and I’ve used with my coaching clients over the last 7 years – to take control of the referral process so you can fill your pipeline consistently.

If you’d like to get your hands on a copy, DM me with REFERRALS in the subject line and I’ll get you the download link.

(You’re getting this brand new guide first as a valued member of this community. 😀 If you have any feedback on it after you read it, I’d love to hear it!)

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My coaching client, G. was in this exact position when we started working together. 

For the first two years of her business, all of her clients had been referrals from people she’d known from her previous corporate roles. 

The problem was, the referrals she’d enjoyed in the beginning had become a lot more sporadic because many of her closest colleagues from “before” had moved on. 

G. knew she needed to do something different to fill her pipeline. She needed to make new clients happen rather than sitting around waiting for them.

So we walked through the 5 step Referrals On Repeat system.

1. We positioned her work for VALUE. People can only refer you if they can relay clearly and concisely how your clients are different or better as a result of working with you.
2. We got super clear WHO she was for. To get consistent referrals for high-level strategic work your network needs to know exactly who they should send your way.
3. We COMMUNICATED her value clearly and often. Stop being quietly awesome! Get visible and be seen!
4. We activated her BROADER network. To get referrals on repeat now and for the long term, you need a bigger pool of potential referees to draw from rather than relying on the same handful of people.
5. We helped her to STAY top of mind. If you want people to say your name in a room when you’re not there, you need to get – and stay – top of mind

Now G. was in control of the referral process, she could stop waiting for inquiries to come her way. She could make them happen on purpose. 

And the best thing was, when they happened, they were exactly the people she wanted to work with because her network was clear who she was for and the value she could provide. 

G. found she could manage her workload far better than when she was in response mode. Plus, a more predictable workload means she can enjoy her life outside work so much more too. 

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When you take control of the referrals process you not only fill your pipeline and get a more predictable workload, you also get more of the clients and the work you love, because the people who refer you know exactly who you're for and the value you bring.

If you’d like a copy of Referrals On Repeat with the 5 step system I used in my consulting business – and I’ve used with my coaching clients over the last 7 years – to take control of the referral process so you can fill your pipeline consistently, DM me with REFERRALS in the subject line and I’ll get you the download link.

To your success,

Leah

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid.

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works, consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.

2. Get your copy of the One-Page Sales Strategy

If you’re looking for a clear, easy-to-follow sales strategy for your B2B consulting business, get your copy of the One-Page Sales Strategy, and create a customized, focused strategy for your business, today: onepagesalesstrategy.com

3. Land higher-paying consulting clients with help from my team and me. 

Learn the proven, step-by-step system women like you are using to start landing the clients they really want, get more Yes’s, and get paid dramatically more for every contract, with help every step of the way. Send me a message here on LinkedIn with "Clients" in the first line and I’ll get you the details.