The Relevance, Edition 3.2
What's New in Cookieless Solutions? | A two-part series
As the digital cookie apocalypse hasn’t hit us yet, we are focused on critical preparations. The inevitable shift away from third-party cookies is on the horizon, bringing a new level of privacy implementations and the way we all approach our marketing efforts. In this two-part series, we dive into Simpli.fi’s suite of cookieless solutions, share some of our top tips and recommendations, and guide you on a smooth transition into this cookieless future. In part one of this blog series, we talk through the latest in cookie deprecation with information that helps marketers in the short-term as well as in preparation for the future.
In part two, we continue the cookieless suite conversation as we focus on audience targeting. Join us as we dive into the location-based tactics that form the backbone of Simpli.fi’s suite of cookieless solutions.
While location data remains crucial in preparing for the cookie's deprecation, we recognize that it can't be the sole strategy to guide your audience's customer journey. Just as your audiences are diverse and multifaceted, so too should be your partner’s targeting tactics—cookieless or not.
Want to learn more over our Cookieless Suite of offerings? Check out our downloadable piece: The Future of Digital Advertising After the Deprecation of Third-Party Cookies
Take a look at one of our most recent downloadable pieces as we compile strategies, solutions and best practices in all things related to cookie deprecation as well as how to prepare for this future.
Given the uncertainty in this era of impending cookie deprecation, this downloadable piece becomes a crucial supporting document for all advertising professionals.
The Questions Every Content Creator Should Ask | Brad Heureux
Tune in to an enlightening conversation with Brad Heureux, the visionary founder of Creator Media Network. Brad discusses the critical importance of strategic content creation and the questions every creator should ask before diving in.
Explore how to effectively use AI, engage audiences, and turn your creative passions into successful business models. Packed with practical advice and real-world examples, this episode is a valuable resource for creators, marketers, and entrepreneurs looking to thrive in today’s competitive digital landscape.
Law Enforcement Agency Drives Increase in Job Applicants with Location-Based Targeting from Simpli.fi
A large law enforcement agency sought to fill open job positions by increasing the number of qualified applicants. The agency has partnered with Simpli.fi for two years due to our proprietary geo-fencing technology, transparency, and the effective approach at programmatic advertising solutions.
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By leveraging this partnership, the agency deployed a 12-month programmatic strategy focused on location-based targeting to reach relevant job seekers and other possible candidates. The campaign achieved over 34,000 clicks and generated 2,462 total conversions across both in-person and online actions. Overall, Simpli.fi proved to be the number one lead generation source for the advertiser.
Events
Our Local Direct team just wrapped up their Divisional Summit at our HQ in Fort Worth! They enjoyed valuable training, product education, and some fun activities. We're proud to invest in our team, ensuring they continue to deliver top-quality service and insights to our clients.
Stay up to date with our current events by following our socials. We'll see you there!
What We’re Reading
The geofencing market is set for a significant shift, with major players like Simpli.fi leading the charge in location-based marketing innovation. These advancements promise enhanced targeting precision and increased customer engagement, revolutionizing how businesses connect with their audiences.
The deprecation of third-party cookies is driving a significant shift towards first-party data collection and more stringent privacy regulations, reshaping how businesses gather and utilize consumer information. Companies are now focusing on innovative strategies to maintain data-driven marketing effectiveness while ensuring compliance with new privacy standards.
Simpli.fi is among the innovators highlighted in 2024's most trendsetting streaming media products and services, showcasing commitment to enhancing digital entertainment. By prioritizing customer satisfaction and leveraging advanced technology, Simpli.fi is transforming the streaming experience.