The Relevance, Edition 4.2

Simpli.fi’s AI Solutions: Changing the Game for Media Buyers

The advertising world is evolving rapidly, and Simpli.fi is at the forefront with its Simpli.fi Autopilot AI and AI-powered Media Planner. Take a look at how these innovative tools simplify campaign creation and execution, offering tailored recommendations, creative solutions, and omnichannel integration—all powered by AI. Whether you’re new to programmatic advertising or an experienced media buyer, these solutions are designed to make your campaigns more effective, efficient, and impactful. Discover how Simpli.fi’s AI-driven approach can help you save time, improve performance, and unlock new opportunities in advertising.

With features like automated campaign optimization, advanced audience targeting, and integrated strategies for platforms like streaming TV and programmatic display, these solutions empower media buyers to work smarter, not harder. As the future of media buying takes shape, learn how Simpli.fi is setting a new standard for what’s possible in advertising. Join the conversation and see how these tools can help you achieve your goals in our latest blog.

Explore How AI is Revolutionizing Business Strategy with Paul Harrison, CTO of Simpli.fi

AI is reshaping industries, promising unparalleled efficiency and innovation. But how do businesses ensure AI becomes an asset rather than a distraction? In this thought-provoking piece, Paul Harrison, CTO of Simpli.fi, breaks down how AI’s true strength lies in enhancing—not replacing—human expertise. From automating repetitive tasks to uncovering deep insights through advanced data analysis, AI offers transformative potential when applied strategically.

But it’s not just about technology; it’s about balance. As Paul Harrison explains, the key is integrating AI to streamline workflows while retaining the human touch for strategic decision-making. Whether it’s revolutionizing marketing campaigns or driving creativity in problem-solving, AI is creating opportunities for growth while reshaping the workplace. Curious about the future of AI in your business? Let’s take a deeper dive into this insightful analysis.

How AI-Driven Attribution Models Elevate Ad Performance | Zeke Camusio

In an exclusive conversation, David McBee sits down with Zeke Camusio, CEO of Data Speaks, to uncover how advanced AI tools are reshaping digital marketing. As an expert in custom attribution models, Zeke shares why traditional tracking methods struggle in today’s complex, multi-device ecosystem. From identifying key conversion drivers to streamlining ad spend, Zeke explains how AI-powered solutions offer the precision and adaptability that marketers need to thrive in a rapidly

Discover how tools like media mix modeling and first-party tracking are helping advertisers improve return on investment by more than 20%. Zeke shares actionable strategies and cutting-edge techniques that make it easier to connect the dots between ad spend and results. Whether you’re navigating the challenges of attribution or looking to maximize campaign performance, this conversation offers the clarity and tools you need to turn data into a competitive edge.

Simpli.fi’s Business Momentum Results in Dual Industry Recognitions

Simpli.fi has solidified its place as an industry leader with recent recognitions from Cynopsis Best of the Best Awards and ExchangeWire’s The Wires Awards.

From partnering with Visit Boise Tourism to drive thousands of local visits, to deploying cutting-edge CTV technology that delivered near-perfect video completion rates, these campaigns showcase what’s possible when innovation meets precision. Get the inside scoop on how Simpli.fi is redefining success across industries, one campaign at a time.

What’s new:

• AI is reshaping how businesses approach personalization and creativity, making it easier to deliver tailored campaigns at scale. From smarter audience engagement to overcoming data privacy challenges, there are plenty of practical takeaways here from Harvard Business Review. It’s an insightful look at the future of marketing with AI.
• Yum! Brands are taking marketing to the next level with AI, and it’s paying off big time. This article shares how Taco Bell and KFC have used AI to personalize customer experiences and drive their Q3 growth. If you’re curious about how AI can transform fast-food marketing, this is the one to check out.
• Understanding your audience is the key to creating campaigns that connect. This piece dives into practical ways to identify your target market and refine your strategies using tools and data. It’s packed with useful tips for building stronger connections and better marketing outcomes.