Retail Revolution: Adopting Omnichannel Strategies

As a leading IT consulting company, we are excited to share with you the latest updates, insights, and innovations from the industry.

Here are highlights and updates from the industry for June 2024 that may interest you.

🌟 Martech Trends Shaping 2024 for Global Brands

Navigating the martech landscape requires assessing marketing needs, selecting the right tools, partnering with IT, training teams, auditing tool usage, embracing automation, and integrating AI. A powerful martech stack is about having the right tools, not all the tools.

Key Statistics:

• 90% of marketers use AI for content creation.
• Accepted by 72% of brands, digital wallets are one of the fastest-growing payment methods. 🔗 Read more

🏭 How Risky are E-commerce Payments?

The 25th edition of the Global E-commerce Payments and Fraud Report highlights the complex and evolving challenges facing e-commerce merchants.

Key Statistics:

• 90% of merchants encourage customers to use their preferred payment methods to minimize fraud risk and reduce processing costs.
• Eight in 10 merchants use third-party marketplaces like Amazon and eBay to reach customers and reduce operational costs. 🔗Read more

🛍️ Best Practices to Detach from Work During Your Vacation

Completely disconnecting from work is critical to lowering burnout, increasing energy and engagement, and improving overall health and well-being. Discover five key boundaries you can set before you leave for your vacation.

Key Highlights:

• Prepare a plan for your manager or colleagues to cover your absence in a document.
• Send a reminder email to your team members a week before to remind them of your vacation and the date you’ll return. 🔗 Read more

🚀 CMOs Views on Martech Spends, GenAI Use, and More!

The recently released 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs.

Key Statistics:

• Martech to Grow to 31% of Overall Marketing Spends by 2029
• Brands saw 5.1% increase in sales productivity due to AI. 🔗 Read more

We hope you find these insights valuable.

Stay tuned for more updates next month as we continue to explore the latest trends and innovations in our targeted industries.

Thank you for following GSPANN if you found this content interesting we request you to share it with your peers who may benefit from it.