Revolutionising Business Operations with AI: A Deep Dive with Jason Mashinchi of Cambridge Kinetics
Cambridge Tech Podcast
All things tech from the heart of the UK’s Centre for Science, Technology and Innovation #CamTechPod
In the latest episode of the Cambridge Tech Podcast, we sat down with Jason Mashinchi, the innovative Managing Director of Cambridge Kinetics, to explore his journey from a young coder to a tech entrepreneur and his new AI-powered product, Kinabase. The episode is packed with insights on starting a tech company, the importance of practical problem-solving in business, and how AI can revolutionise traditional CRM systems.
From Coding Prodigy to Entrepreneur
Jason’s journey into the tech world started at an unusually young age, driven by his passion for coding. At just 14, he developed an app that was used by over 500 schools in the UK—a remarkable feat that foreshadowed his future as a tech innovator.
"I got into coding at a very young age... I ended up building an app that got used by over 500 schools in the country, literally while in Year Nine and Ten."
This early experience in software development was more than just a passion project; it was an introduction to the challenges and rewards of the tech industry. Jason’s exposure to customer support, stakeholder management, and business development at such a young age laid a strong foundation for his future endeavours.
The Birth of Cambridge Kinetics
After gaining valuable experience in several prestigious institutions, including the University of Cambridge and Philips Research, Jason decided to channel his expertise into solving a common problem he observed in many businesses: the need for efficient, adaptable software systems. This led to the creation of Cambridge Kinetics and their flagship product, Kinabase.
"I've seen the business side of things, I've seen the manufacturing side of things... How can we marry the two together? And that's where Cambridge Kinetics came from."
Introducing Kinabase AI-Powered, Bespoke Software in Minutes
Kinabase is positioned as a revolutionary tool for businesses, offering a middle ground between the flexibility of spreadsheets and the rigid structure of traditional CRM systems like Salesforce or SAP. With Kinabase, businesses can create custom software systems quickly and efficiently, without the need for extensive consulting fees or long development times.
"We're trying to help companies get good bespoke software systems in minutes, not months."
Jason explains that Kinabase allows users to start with a blank canvas, input their needs, and watch as the AI generates a fully functional system tailored to their specific requirements. This ability to create and adapt systems on the fly is particularly valuable for SMEs that often struggle with the limitations of off-the-shelf software solutions.
Key Features and Target Market
"We can help cut the cost and time to get good systems... If something’s working for you, great, but if it’s not, we’re here to help."
The Road Ahead
As Cambridge Kinetics continues to grow, Jason is focused on scaling Kinabase and proving its value to a broader market. With over 100 companies already signed up, the future looks bright. Additionally, Jason highlights the importance of the Cambridge ecosystem in supporting startups and innovators.
"Cambridge is a fantastic place... there’s so much talent at the university, so many great networks once you know they exist."
What’s Next for Cambridge Kinetics?
With exciting projects underway, including an Innovate UK-funded AI initiative, Cambridge Kinetics is poised to make significant strides in the tech industry. Jason encourages creative businesses looking for innovative solutions to get in touch and see how Kinabase can transform their operations.
Catch the Full Episode!
This episode is a must-listen for anyone interested in the intersection of AI and business operations, particularly those in the startup and venture capital communities. Tune in to hear more from Jason about his journey, the challenges of starting a tech company, and the revolutionary potential of Kinabase.
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