The rule of 7

The rule of 7

This is your reminder that people need to see and hear things multiple times before they make a decision...at least seven times.

As you think through your year end giving strategy make sure you have an omnichannel approach. This means showing up in multiple places with similar messaging so you stay present in their mind. This could look like:

  • email campaigns.
  • phone calls.
  • in person meetings.
  • social media posts.
  • website updates.
  • cards or direct mail pieces.

The nice thing is you can repurpose the content in multiple places so it's not about creating brand new. The more you show up in the places your donors show up, the more likely you are to secure that year end gift.

Reach out if you have any questions!

Your Digital Marketing Therapist, Sami

[podcast] Creating your Social Media Team

Social media is a team effort. Getting people on your team to join in on social media is easier said than done. Having their help will give you better content to share and be more on message. To get people to support your social media strategy, it requires being specific, having a goal in mind, and ensuring the team feels comfortable. This episode will help you break down how to encourage your team to join in and get excited about social media.

Listen to the Full Episode

Related Podcasts You'll Find Helpful

EP 190 | Building a Marketing Strategy that Works with Erin Marcus

EP 192 | How Listening Can Help You With Your Marketing

EP 241 | Embracing Technology with Colin Sanburg

[blog] Crafting a Winning Nonprofit Marketing Plan

Every nonprofit, regardless of size, needs a robust nonprofit marketing plan to thrive. It’s no longer enough to simply rely on grants and donations. In today’s digital landscape, a well-defined nonprofit marketing plan is crucial for reaching potential supporters, engaging existing donors, cultivating donor relationships, and ultimately achieving your mission statement.

Read the Blog Post

November Freebie

2025 Social Media Calendar

Download it Now

Let's Work Together

If you're ready to make a bigger impact with your marketing let's do it together!

Love the blog and podcast content? Consider leaving us a tip to help us offset our production costs.

EMON HOSSAION

Apple🎙️ and Spotify🎙️ Podcast promoter and Podcast Top Charts Rank Expert.

1mo

Very informative

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Péricles Agostinho Pereira

Business Strategist | Growth Partner | Market Opportunity Specialist

1mo

Great lineup! I'm particularly intrigued by the team approach to social media in the podcast. How do you think collaboration enhances content strategy for nonprofits? On a different note, please feel free to send me a connection request, I'd love to connect!

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