Sales Balance

Top sellers are able to find the right balance of:

• Quality VS Quantity - You don't want to spam thousands of people with the same boring email or cold calling script but you also can't contact 3 companies and expect to hit your target.
• Material VS Spiritual - Buyers purchase because of emotion but justify their decisions with logic, so the challenges you solve for them must be both measurable and emotional. Tap not just into their spreadsheets but also their heart and gut.

We created the following graphic to show the game of balance that every seller faces:

On the latest episode of the COSMIC Bridge, I dig into the above in more detail and you can listen to it here:

YouTube

Spotify

Apple

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