Scary How Evil Sometimes Comes with a Friendly Smile

If you met this looney Luigi in a McDonald’s, you might have shared a table with him, or on the streets of Manhattan, maybe a cab or a park bench in Central Park.  He looked so charming and friendly.  He’s the epitome of hate with a smile.

Ironically, he and I have much in common.  We’re both graduates of the same Ivy-league university, Penn, where we received our respective master’s degrees ironically in the city known for its “brotherly love,” Philadelphia, where I was born.

I went off to a satisfying career in public relations making many CEO’s even more famous and successful while inside this loon, there was infamy and hate brewing for CEO’s.   While I praised and promoted them, this creep pumped lead into one of them.

Luigi’s hate for health insurers methodologically exploded in a calculated, cold-blooded murder of the CEO of one of America’s largest health insurance companies in America’s largest city by population New York, where I once lived.

Again ironically, the same insurer whose CEO he murdered insures me.

It was an episode that captivated us all for five days until a customer about my age recognized his friendly face in a McDonald’s.  Police were summoned, and the smile was finally captured.

What a horrible image now all the great Luigi’s must share with this smiling monster, from a Nintendo video game character to a great Italian author. 

Luigi Pirandello won the Nobel Prize in Literature in 1934. He wrote novels, short stories, and plays, and his tragic farces are considered forerunners of the Theatre of the Absurd.

Now another Luigi is the new loathsome star of absurdity for his vengeance against those he calls “parasites” for which he now has earned that infamous title for himself for such a wicked act in plain view outside a landmark hotel, where I occasionally stay when I’m back in New York.

No, he’s not to be cheered by those who have grievances against health insurers.

Violence has no place in a civilized society and especially in a democracy, where only civil discord, not a heinous murder, is despicably deployed as a brazen tactic against CEO’s depicted as selfish parasites “who had it coming.”

Let’s keep this Luigi far as possible from an example of retaliation and righteousness and portray him instead as a model of utter derangement and unequivocal evil for such a dastardly act.   Sorry Luigi, but you f----- up!

Tom Madden had to write this fast just before departing with his Brazilian wife Rita on a cruise awarded to her and her colleagues for their great work at Five Rings Financial, a company representing life insurers that prepares people for their financial future with retirement solutions from tax-advantaged strategies to lifetime income.  Madden is the author of six books including his latest Planetary Lifeguard, Blowing the Whistle on Climate Change and he is CEO of the international public relations firm TransMedia Group, which he started when he left NBC in New York where he was vice president, assistant to who was then CEO.