The Scoop
This week in digital and social
Welcome to The Scoop, your go-to weekly lowdown of the best social and digital moments. We're chronically online so you don't have to be! Tune in every Friday to discover everything from the latest trending content and internet dramas to tech triumphs.
This week, we’re discussing how to be more demure, exploring Wagamamas latest noodle president, and deep diving into all of the drama behind the ‘It ends with us’ premiere…
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Our Favourite Brand Social Moment Of The Week
GK Barry, the beloved host of the 'Saving Grace' podcast and social media sensation, has been named the new President of Wagamama's Noodle Union, succeeding Niko Omilana. Students can join the Noodle Union by signing up for Wagamama’s new loyalty app, Soul Club, to access exclusive content, offers, and events.
GK Barry’s first act is launching Wagamama’s inaugural A-Level Results Day giveaway on August 15th, offering a free side and drink at 44 locations. Additionally, National Katsu Curry Day on September 27th will feature free curries and new brunch menu items for students.
You're killing it GK Barry!
Tech…Tribulations?
Elon Musk's X platform faced a major hiccup during a highly anticipated live interview with Donald Trump, causing a 40-minute delay and leaving 1.3 million viewers waiting... Musk quickly pointed to a potential cyber attack, but experts and insiders are skeptical, suggesting the real issue might stem from X's reduced engineering team after Musk's sweeping layoffs...A tad awkward.
Despite preparation and scaling tests, X's technical flaws were exposed, casting doubt on its reliability and overshadowing the event meant to showcase its capabilities as Musk attempts to move X into an "everything app."
Platform Updates
Here are some quick-fire updates on social media platforms:
Our Fave Social Trend
What does it take to be "Very demure…Very mindful?"
Creator Jools Lebron has been asking that exact question....The TikTok creator has gone viral after sharing her tutorials and approach to being more demure and mindful in day-to-day life. For example, staying seated when a plane lands instead of standing straight away or opting for natural makeup at work...It's a difficult one to explain but watch a few of her videos and you should get the idea.
The slogan has taken over social media, with brands like Capital FM joining the trend, showing Jordan North looking "very demure…very mindful." As Gen Z language continues to evolve on TikTok, what will you do today to be more demure and mindful? Let us know in the comments below!
Drama, Discussions, Debates
"It Ends With Us" debuted last weekend, raking in $50 million at the box office, but the film's press rollout has been fraught with drama. Justin Baldoni, who directed and stars in the adaptation of Colleen Hoover's novel, has done no joint press with the cast. In fact, the entire cast has unfollowed him on social media, and his press engagements have been entirely separate.
The story covers topics around domestic abuse and violence—subjects rarely addressed in mainstream cinema. While Blake Lively, who stars in the film, has downplayed these themes, often describing the movie as a rom-com, Baldoni has taken a different approach. He's been vocal about the film's exploration of domestic violence, using his platform to raise awareness and support related charities.
What are your thoughts on the drama surrounding "It Ends With Us"? Let us know in the comments below!
Thanks for reading this week's Scoop, see you next week!
Therapy Services Business Manager
4moLove reading The Scoop, thank you southpaw 😊