Search-and-grow-newsletter-99

Hi there,

I hope you are having a good summer!

Search and Grow is not taking a break, and here is a new edition!

Firstly, I’d like to thank our sponsor SE Ranking

SE Ranking is a top-rated all-in-one SEO platform, which we use and highly recommend.

Try the tool 30 days for free here: Try SERANKING

And secondly, here is the link to subscribe to the newsletter to get it in your inbox every Monday:

Now, let’s dive in:

1- Hottest Search news of the week:        

▪️Microsoft confirms Reddit blocked Bing Search

▪️Google To Upgrade All Retailers To New Merchant Center By September

▪️How to use internal linking for SEO by Google Search Central

▪️Google scraps plans to kill third-party cookies in Chrome by Anu Adegbola

2- Quick SEO tip        

Keyword cannibalisation

What is it? 

Keyword cannibalization is an SEO issue that happens when multiple pages on a website target the same or similar keywords. This leads to a situation where the site’s pages compete against each other for search engine rankings. This can dilute the website’s ability to rank effectively for targeted keywords.

And how to fix it?

One of the ways to fix it can be consolidating pages, but there are other ways and solutions which would work depending on your case.

Here are 2 great resources: 

 3- Top PPC Tip        

This week's PPC tip is on the importance of reporting effectively to your clients.

You should keep it as simple as possible.

Choose the right KPI’s to measure that  are key for your client 

• Traffic
• CPA
• Sales/Leads
• Conversion rate
• ROI
• Budget attainment

As well as try to keep your client updated regularly with progress and performance, when things are going well and when things are going wrong too.

Use tools like Locker Studio to create bespoke and simple reports to your clients.

Here you are a great article on How to Report on PPC to a CMO by Anu

4- Top search article        

⬛️ 8 Essential Practices for Writing Impactful PPC Headlines by Leo Corado

⬛️ The 11 Known Google Business Profile Fields That Impact Your Rank by Miriam Ellis

⬛️ How I Develop Successful Link Building Strategies for My Clients Itamar Blauer

 5-SEO tools + resources        

Sitemap extractor by MJ Cachón Yáñez

This tool is aim for:

Merging several sitemaps and be able to extract the urls in excel format.

You can upload the sitemaps through a field where you can paste your list of urls or add the physical files of the sitemaps in xml format.

The tool will also do some calculations so you know roughly the total urls distribution of all the sitemaps.

Possible use cases:

Consolidate all sitemaps into a single list.

Understand how many urls are from each host

Understanding the length of urls or directories

Check it out below:

6- Non SEO/PPC stuff        

Goal Setting episode with marketing comrade max hopkinson

Listen below:

7- Where to learn SEO & PPC (Webinars, podcast, events)         

Search and Grow Podcast:

Listen to it below:

Spotify:

Watch it on Youtube here:

Thanks to our official sponsor SE Ranking for the support!

And that’s all, folks.

I hope you enjoy it.

Thank you so much!

Toni Navarro