The secret of Consciousness as an inspiration by Jorge Drexler
Over the past month of November we decided to launch our ´Colours campaign´, which was born out of the fact and reflection that we are losing our most valued assets of nature due to our own actions. Now we are all preparing to say farewell to them.
It is likely that those who talk about our generation, as the one which will shame or inspire future generations, are probably right. They will inevitably ask themselves how we have been capable of traveling to Mars and failed to be conscious enough to see how our behaviors have deteriorated our planet.
My dear friend Jorge Drexler, in his album ´Salvavidas de hielo´ (Ice Lifeguard) released in 2017, already made us think of that question, with his song ´Despedir a los glaciares´ (Farewell to the glaciers)
His reflections came all the way from Venezuela and as inspiration from his friend, Alejandra Melfo, astrophysic researcher, who has dedicated her academic career to the study and conservation of the glaciers, specifically The Corona Glacier, one of the last Glaciers to disappear in Venezuela.
In August 2019, according to the BBC, Iceland decided to place a gravestone as a tribute to the first extinguished glacier, as well as announcing that within 200 years they would all disappear. (+)
Here at CLOSCA we asked ourselves the same question and pledged to pay tribute to inspire society. A tribute paid not just to the disappearance of our glaciers but to all other ecosystems that are in danger of disappearing. With that reflection, we can regain consciousness of the importance of them in our planet, our home.
If consciousness means the action of sharing knowledge in a collective manner, can we through our iconic products transmit the same message for other nature icons. Like Glacier, Savanna, Beach & Coral Reef
The Endangered Color Collection. How to step up and save our nature icons?
closca.com/pages/consciousness
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Today Jorge is already part of the moment #mylastplasticbottle and uses our CLOSCA bottle when he is on stage to help inspire that today is already old fashion to drink water with sinlge use plastic bottles - with 9% of probabilty of being recycled.
Despedir a los glaciares. Jorge Drexler
Una gota rueda sobre el hielo y cuelga sobre el vacío
Por su propio peso acaba por caer dentro del río
El tiempo que todo lo cura, también todo lo derrite
Y vuelve de nuevo el hielo como un pulso que se repite
Y cuando el momento llegue honremos nuestras heridas
Celebremos la belleza que se aleja hacia otras vidas
Y aunque la pena nos hiera que no nos desamparare
Y que encontremos la manera de despedir a los glaciares
Que encontremos la manera de despedir a los glaciares
Aprendimos a abrigarnos midiéndonos con el hielo
Y le fuimos dando nombres, dijimos: "Piedra de cielo"
Y el planeta tiritó siete mil generaciones
Pasando del agua al hielo y del frio a las canciones
Y cuando el momento llegue honremos nuestras heridas
Levantemos nuestras copas por cada causa perdida
Y un aleluya recorra la pantallas de los bares
Y encontremos la manera de despedir a los glaciares
Encontremos la manera de despedir a los glaciares
Encontremos la manera de despedir a los glaciares
Que encontremos la manera de despedir a los glaciares
Global Marketing Manager at Bloomberg LP - PE Investor
4yGreen Wednesday - The Green Revolution
Sales & Digital transformation | B2BtoC | Business development | Growth & Sustainable growth🌱
4yBravo!
Enhorabuena por la colección, Carlos.
Senior Associate - Wealth Management, €FA | atl Capital
4yGran trabajo Carlos Ferrando!