Sella's Marketing NewsWrap: Monday May 7
Happy Monday LinkedIn world! As we begin a new week, let’s take a moment to look back on what we may have missed from the past seven days. In this week’s NewsWrap, you’ll find discussions about the future of marketing, data literacy, distinguishing paid posts, and the new Aussie streaming entrant. We’ll also take a look at myths surrounding older marketing and finally a new campaign to feast your eyes on by global software giant SAS Institute. So settle in, you’ve got some catching up to do.
It seems like a simple equation: more people spending more time online, plus businesses eager to boost their online presence as a result, equals a promising post-Covid world for digital marketing agencies. But is this truly the reality of post-covid digital marketing?
2. There is a gaping hole in marketing teams
A local study by Arktic Fox and Michael Page Australia has identified some fascinating insights on what’s lacking in marketing teams. And the results may surprise you.
3. New entrant for Aussie streaming wars
A local network’s new app is slated to cause serious waves in the streaming community, as it plans to become Paramount+ and lean on the catalogues of US networks Showtime and Nickelodeon and the Paramount Pictures film studio.
4. New Instagram legislation: What is a paid post?
Influencer marketing groups say recently revised guidelines make it easier for consumers to complain if they suspect a post crosses the line between paid and natural content. So, how can they really be distinguished?
5. Breaking Down Myths About Marketing To Older Consumers
Older consumers are often thought to have limited appeal as a result of being brand loyal and technologically limited. However, if one digs a little deeper, the reality is that older consumers are often unwisely stereotyped, leading to the group being underserved in many product categories.
6. Software giant SAS launches biggest brand campaign in 20 years
Global software giant SAS Institute is out with its largest branding campaign in 20 years to reposition itself as a leader in a category that’s getting increasingly crowded. We assure you, watching this is considered ‘research’ and certainly not ‘time-wasting'.
Have you come across an interesting story we haven't posted about? Let us know in the comments section!