Senior Level Roles in Influencer Marketing

This week it's VidCon Baltimore, and I'm so excited to travel and geek out over influencer marketing. #dreamlife

Who else is going? Comment below or send me a DM to meet up. Please also come check out my panel on Friday. I always keep a panel spicy - I guarantee it will be good! Details ⬇️

This week I'm also excited to chat with senior-level influencer marketers on WIIM's quarterly group call (details below). I think it's so important to prioritize our career growth and after 10+ years. You start to wonder "what's next?". We'll dig into it all.

Thank you for taking time out of your busy day to dig into my All Things Influencer Marketing newsletter.

Hi! 👋 I'm Jessy Grossman, a New Yorker who loves to build in the creator economy and connect people within it. I've been in influencer marketing since 2015. I started as a talent manager and successfully sold my agency. Since then, I've grown my influencer marketing community WIIM and my recruitment firm Tribe Monday where we specialize in marketers.

If you enjoy this newsletter, can you do me a favor and subscribe? If you really like it, please consider becoming a member of Women in Influencer Marketing 💜

🥰 My favorite things this week:

• If you don't know about AppSumo and you're a small business, you're missing out. Tanya Silverstein first told me about it years ago and I've used it ever since. Basically it's a marketplace where you can get insane deals on up-and-coming software. It's such a valuable find for SMBs!
• StreamYard is another tool I love and literally use every week. We record all of our podcasts in there and livestream our virtual events. Love StreamYard!
• Lastly, MailerLite is hands down my favorite email marketing software. Sure there are better known ones out there but MailerLite is always reliable, their support is amazing, and the emails we send look beautiful.

I can't recommend these tools enough! I hope you check them out.

📰 This week's top industry news:

✍🏻 Hollywood Writers Strike Agreement Gives Writers Guild Most of What It Wanted

📊 A Look at the Comparative MAU and DAU Stats for All the Major Social Apps

✨ 89 Power Words That Will Help Your Marketing Stand Out

📲 TikTok Provides More Ad Metrics to Better Track the Performance of In-App Campaigns

For links to all articles, head to #news on our Slack. Need access? Join here.

Preview these stories below ⤵️

🌈 This Week's Happenings:

• Thursday, September 28 at 1pm ET: Executive Circle - Want to talk shop with other senior leaders in influencer marketing? Join us for a working session about hot topics specific to what executive level women in influencer marketing are experiencing. Sign up here.

🗓️ Upcoming Happenings:

All of these tickets are free for WIIM members. Not a member? Join here.

• October 3: Get the Most From Your Membership - You’ll learn about all the resources and member perks offered as part of a WIIM membership. We’re always adding things and want to ensure you’re in the know. Sign up here.
• October 19: Manager Meetup - Want to meet other talent managers to talk shop? Join our talent management community for a working session about hot topics specific to them. Sign up here.
• November 2: Best in Influencer Tech - Watch live demos and see the latest advancements and innovations in influencer tech. Featuring Tagger by Sprout Social, Dash Hudson and partnrUP. Sign up here.

🎤 Check out this week's Women in Influencer Marketing podcast:

On this week's pod, I spoke with Lindsay Calabrese 🍜 of The Arena Group. We spoke about finding niche communities and subcultures, understanding goals and objectives, and debated if job hopping is more acceptable these days. Spoiler: if it works for you then it's okay!! Click below to watch. (You better leave a comment on the YouTube if you like it!) 🥰

You can also listen on Apple Podcasts or Spotify

💵 Salary Reveal of the Week:

It's a GIF ya'll 🥰 I would LOVE to hear your thoughts on this one so comment below.

💼 Get your next job:

📌 AIRE: Assistant Talent Manager

📌Social Cafe Agency: Jr Talent Manager

📌The Sociable Society: Senior Talent Manager

• To find details and apply, head to iamwiim.com/jobs (don't forget to mention WIIM!)
• To post your job to our network, head to iamwiim.com/hire. For white glove recruiting services, DM me ✍🏼

Thanks for reading until the end! Enjoyed the scroll? Subscribe above and don’t be a stranger. I love comments 😊💬

Want to check out the podcast? Apple Podcasts, Spotify, YouTube

Want to advertise with me? Head here.

Want friends in marketing? Join WIIM.