SEO newsletter #399
Simon Schnieders
Founder of the UK's largest specialist SEO agency | Educating and elevating | B Corp
SEO Industry News 📰
We’re very excited to announce we’ll once again be running our XL event this year! London's largest SEO conference. 🙌
Here are the deets:
📍 Shoreditch Town Hall,
London, EC1V 9LT
🗓️ Thursday 4 May 2023
⏰ 8:45 - 17:30
Early bird tickets are now available, but are limited!
Secure your 🎫 here now!
Clearly, Microsoft still has tons to do before it can turn its AI into a search engine-enhancing tool that doesn't make stuff up on the spot at almost every opportunity it gets.
SEOs, content creators and marketers use Google Trends as part of their toolset, so this update might be useful for all of you.
Via Barry Schwartz
"15 percent of Chat sessions are people using Bing to generate new content".
Via Bing
"I’m less concerned about how they might be getting an unfair advantage in Google that I can’t control, and far more interested in what I can learn from what they’re doing in the process".
Via Glen Allsopp
Advanced SEO Industry News 🤓
After many months of testing, Google has launched the highlights in the featured snippets within the Google search results.
Via Barry Schwartz
"Your strategy must never be a simple pale copy of what others are doing, but it's always a good idea to know what they are up to".
Via Antoine Eripret
Given a "long and complicated history." "It's going to be hard to convince search engines that it's something very different & unrelated to what was done in the past decades,".
Via Barry Schwartz
Ask your C-Suite team what’s top of their agenda when acquiring a business and it’s probably not SEO. I’m here to argue it should be, if not top of the agenda.
Via Lydia Glass
There are signs Bing Chat is adding some tracking variables for analytics software.
Via Barry Schwartz
Keep an eye out for Explore. It could be displacing your rankings in mobile search.
Via Glenn Gabe
"Because of the daily export we recommend to start soon – because you are losing data every day it is not activated".
Via searchVIU
The question came up likely because of the leaked Yandex Search source code. But it is not a new question.
Recommended by LinkedIn
Via Barry Schwartz
Bing Chat not only providing citations, but it's providing one result below the answer in a card.
Via Glenn Gabe
Learn more about how to provide site names and define favicons in search results.
Last June, Google News got a desktop redesign, and the “Your topics” feature has now added 60 new topics for you to choose from and customize your homepage with.
Via Abner Li
"it hurts more than it helps for the most part."
Via Barry Schwartz
The most common is related to quality of the feed, or the quality of the pages accessed through that feed. Problems could go away as Google reassess your content over time.
Understanding how E-E-A-T can be applied to an ecommerce digital marketing strategy can significantly increase visibility, user experience, and revenue.
Via Lily Ray
Blue Array News 💙
We're really excited to announce the launch of 'Blue Array Ignite'. Specifically designed to help startup & scale-up companies to drive organic growth.
Blue Array Ignite is an invite only 12-month cohort specifically designed to boost organic traffic for startup and scale-up companies. It’s perfect for young companies looking to start taking SEO seriously.
This could be for you if...
💙 You’ve completed an external funding round (Series A onwards preferred)
💙 Your business is under 5 years of age
💙 You currently employ less than 50 people
💙 You have an ‘implementer’ within your business
...and you've been invited to participate. However, if you think you've been overlooked and we'd work well together, please contact Liam Quinn who heads up the offering.
This is one of two very exciting new specialist service lines we're launching in Q1 at Blue Array SEO | B Corp. Find out more about Blue Array Ignite
Performance SEO™ is an exciting step forward for our agency, industry and customers. In an exclusive partnership with Similar.ai and leveraging the latest advancements in Artificial Intelligence and Machine Learning we can;
✅ Transfer cost benefits to our customers and finally begin making SEO performance-driven (customers pay on performance)
✅ Remove the dependency we have on customers to implement our recommendations with no-code SEO automation
✅ Clean up low-value pages, build new pages, update internal links and automate content creation all through a click of a button – A/B tests can be set up to measure the impact of such changes and roll back when needed
✅ Introduce proven ‘recipes’ (which have been successful for other customers)
✅ Do so much more than has ever been possible in the traditional agency model
Read more here
Do you know someone in your network who would benefit from Blue Array's SEO services?
Are you an SEO freelancer with more work than you can handle?
Refer customers to Blue Array and earn 10% of the customers ongoing retainer for up to two years! On average that's £5,000 per referral!
We’re hiring at Blue Array across the UK! We're looking for experienced SEO Managers, Technical SEO Specialists or Digital Marketing Managers looking to be fast-tracked into a specialist SEO role at Blue Array.
Growth & Marketing for B2B tech products | Venture Partner for Athena VC | Advisor | Founder
1ylooks interesting. I have an amazing technical SEO buddy who just became available in Sydney. do you take referrals?