SEO predictions for 2025, with Ivana Flynn and Gentoo Media’s Emilio Takas

In this episode of iGaming Daily , supported by Optimove , the show’s SEO expert, Ivana Flynn , is joined by Gentoo Media ’s Head of SEO, Emilio Takas , to recap an action-packed year in SEO and look ahead to what to expect in 2025. 🎙️📅

Reflecting on 2024, the duo explores the implications of AI in content creation 🤖✍️, how AI abuse got out of hand last year 🚨, and also the rise of black hat SEO techniques ⚫💻.

Looking towards the future, Ivana and Emilio talk about the importance of building a brand due to the development of overviews 📊 and emphasise the need for a long-term approach to SEO in the ever-evolving landscape of search engine algorithms 🔍🔧.

Coming up over Christmas

It may be Christmas 🎄, but it's business as usual for iGaming Daily. Over the next week, each website under the SBC Media umbrella 🌐 will convene to recap an action-packed year for sports betting 🏅 and igaming 🎮 across the globe 🌍.