Setting up for success
Hi there,
We know you’ve probably got one foot out the door for the upcoming holiday week, so we’ll keep this short and sweet.
On tap for this issue: how agencies can ethically navigate AI, fighting for gender parity within the advertising industry, and some eye candy from the portfolio of yours truly.
Let’s get into it.
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📖 Read this:
AI and agencies: Four strategies to safeguard human creativity
VSA VP of Technology Thaddeus Ternes wrote an op-ed that appeared in Ad Age on how agencies can start to grapple with the paradoxes AI adoption presents, without endangering the qualities that make agencies great.
📖 And this:
How to create gender parity in the advertising industry
VSA’s CEO Anne-Marie Rosser was recently interviewed by AdForum's India Fizer to discuss how she believes the advertising industry can foster gender parity. It’s an interview spanning multiple topics, from mentorship to ageism to the up-and-coming Gen Z workforce.
👀 Watch this:
40+ years in the making
When we started to create a new reel for VSA, of course we asked ourselves, “What’s the better human experience of a sizzle reel?” Check out our answer below.
Watch: madebyvsa
That’s all for now!
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