Setting up for success

Setting up for success

Hi there,

 We know you’ve probably got one foot out the door for the upcoming holiday week, so we’ll keep this short and sweet. 

On tap for this issue: how agencies can ethically navigate AI, fighting for gender parity within the advertising industry, and some eye candy from the portfolio of yours truly. 

Let’s get into it. 

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📖 Read this: 

AI and agencies: Four strategies to safeguard human creativity

VSA VP of Technology Thaddeus Ternes wrote an op-ed that appeared in Ad Age on how agencies can start to grapple with the paradoxes AI adoption presents, without endangering the qualities that make agencies great.  

Read: AI and agencies: four strategies to safeguard human creativity


📖 And this: 

How to create gender parity in the advertising industry

VSA’s CEO Anne-Marie Rosser was recently interviewed by AdForum's India Fizer to discuss how she believes the advertising industry can foster gender parity. It’s an interview spanning multiple topics, from mentorship to ageism to the up-and-coming Gen Z workforce. 

Read: Creating gender parity in the ad industry


👀 Watch this:

40+ years in the making

When we started to create a new reel for VSA, of course we asked ourselves, “What’s the better human experience of a sizzle reel?” Check out our answer below. 

Watch: madebyvsa


That’s all for now! 


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