Small moves for big change
Hi there,
Sometimes, big impact starts with just one small step. Today’s newsletter explores how simple course corrections can yield outsize results. From fine-tuning your strategy to properly leverage brand’s power, to turning on top-of-funnel advertising for downstream sales results, we’re exploring the strategies to help you up your game in 2025.
Let’s go!
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📖 Read this:
Get more from your brand
While the power of brand might be undeniable, that doesn’t mean it’s always easy to know how to use it. VSA CEO Anne-Marie Rosser recently wrote a piece for Forbes that dives into specific scenarios when brand can be a powerful lever for change, and how to use it for maximum impact.
📖 And this:
How VSA helped Addison Group refresh its brand
VSA Executive Creative Director and Associate Partner YanYan Zhang was recently interviewed by Creativepool, where she shared a behind-the-scenes look at a brand refresh for Addison Group. YanYan shares what it took to build a refreshed brand that felt differentiated in the market but still true to the Addison Group ethos.
🧠 Think on this
Great B2B advertising can power your brand’s growth
Wondering why your sales tactics aren’t converting? Facing a pipeline that’s drying up? Know that your ads could be better, but don’t know where to start? VSA has been there, done that—helping partners like FactSet, Spectrum Enterprise and The Trade Desk rejuvenate their brands with standout B2B advertising. Learn more about how we do it.
That’s all for now!
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