Shaping tomorrow's workplace with 2025 brand survey

As we approach 2025, the landscape of employer branding continues to evolve rapidly. 

For those of you planning your strategies and looking for comprehensive data on how your peers are shaping their plans globally, I have exciting news: The 2025 Employer Brand Priorities & Budget Survey is now open!

This year marks a special milestone in our annual survey. 

I am thrilled to announce our partnership with Ph.D. data scientists from the Top Employers Institute. 

This collaboration promises to deliver the most comprehensive report on top 2025 priorities and budgets for employer branding in enterprises worldwide.

For the past four years, Cliquify has been conducting deep-dive research on top priorities, tools, and budgets for Employer Branding and Recruitment Marketing practitioners globally. 

The insights gathered have been invaluable for professionals in the field, helping them navigate the complex world of talent attraction and retention.

The survey, which takes about 20 minutes to complete, addresses crucial questions such as:

• What are the top 2025 priorities and challenges for Employer Branding Practitioners?
• How are budget investments shaping up for 2025?
• What methods are being used to measure success and prove ROI in Employer Branding?
• Which tools are essential in the Employer Branding tech stack? (e.g., Social listening, Brand Controls, Employee Advocacy, Employee-Generated Videos, and Social Media Recruiting)
• Which recruitment sourcing channels are yielding the highest quality candidates?

Participating in this survey will not only add to industry knowledge, but will also provide you with valuable insights.  

In return for your time, you'll receive a comprehensive report to help you plan your 2025 priorities and budgets. 

This free report, typically made available in the October/November timeframe, has become a go-to resource for professionals in the field.

To put the impact of this survey into perspective, last year over 66 global companies participated, and the resulting report was downloaded more than 2,400 times. 

The data collected has helped shape strategies and inform decisions across the industry.

We believe in the power of community and shared knowledge. 

That's why we're asking for your help to spread the word. If you know colleagues who would benefit from this survey and the resulting report, please forward them the participation link.

For those who want to get a head start on understanding the trends, we encourage you to review the 2024 report from last year's survey.

It provides a solid foundation for understanding the evolving landscape of employer branding and recruitment marketing.

Help spread the word! If you know colleagues who would benefit from this survey/report, please forward them the link above.

Thank you so much for your support and for helping out the broader community!

Author Bio

Amit Parmar is a Global HR & Talent leader with P&L experience partnering with C-level executives in multi-billion dollar organizations. With over seventeen years of experience in the technology industry across various human capital management disciplines, Amit specializes in developing and executing global talent experience strategies for enterprise-wide business goals.