She went silent for 40s at the end of our chat
1. Had a long chat with a HK friend last Fri.
2. She went silent for 40s at the end & finally got it.
3. She runs a consulting business online.
4. Started it about 2 years.
5. She wants to seek some advice.
6. She said her business is ok (won't die).
7. But not that great either.
8. It's not growing.
9. The majority of her sales come from networking.
10. Minority comes from referrals.
11. She said her expertise is, without a doubt, in her niche.
12. She has 10 years of working experience in the market.
13. And she knows things inside out.
14. I ask her what keeps her sleepless.
15. She has learned and tried FB ads to get more clients.
16. Spent about 9K HKD.
17. There are leads.
18. The funnels are there.
19. But she just couldn't turn them into appts/clients.
20. She's confused.
21. I've been through that stage, so I understand.
22. There are a few factors.
23. Main factor → the lack of trust (personal branding).
24. I told her the ideal clients are already there (leads).
25. The client's timing is the key.
26. Timing 1 = They already trust you but are not ready.
27. Timing 2 = They didn't trust (lack confidence in) you yet.
28. There is more competition in the market today.
29. Everyone is saying they are this and that good.
30. Some have already been burned before.
31. So, your ideal clients are confused & cautious.
32. It's not as easy as it was last time.
33. You can't force the sale.
34. But you can accelerate & influence them.
35. You build up trust (personal branding) with content.
36. Good content.
37. The key to good content is – STORYTELLING.
38. Storytelling = Case Studies.
39. You can create it in text, image, or video.
40. Most tell me they "don't have time" to do it.
41. Some say they are introverted, camera shy...blaaarhhh...
Recommended by LinkedIn
42. I understand cause I've had that excuse as well.
43. And the reason is – you haven't got the WHY yet.
44. The WHY of why we must create content.
45. It took me a long time to get it.
46. Good Content = Storytelling = TRUST.
47. It will help you convert more clients.
48. It will also help lower your customer acquisition cost.
49. So, find the proof you need and internalize it quickly.
50. Once internalized, we'll need Factor 2 = Volume.
51. With so many creators and a crowded market,
52. We need the VOLUME of content to stand out.
53. Posting 2-3 times a week is no longer enough.
54. Now → 2-3 content daily.
55. You might think it's crazy.
56. It's not; it's just that you are too comfortable.
57. And you underestimate the volume required to get traction.
58. But don't worry, once you internalize the why...
59. Your "HOW" will show up.
60. if people don’t know you, you have a marketing problem.
61. If they know you but don’t want to deal with you...
62. You have a branding problem.
63 She went silent for 40s after my sharing.
64. And she's happy she finally got the distinction.
65. Thanks for reading this far.
66. If you want clarity on getting more leads/clients
67. Feel free to text anytime.
68. Btw, if you want to automate your sales process…
69. I’ve invested 21+ hours and recorded a training.
70. If you need it, DM or comment “Video.”
KC
By the way, I've recorded a new YouTube video!
Founder@Creaturae | Trauma-Informed Mental Wellness Consultant and Certified Somatic Coach and Podcast Host
5dKC Low thanks for sharing these useful tips, also love that you numbered everything. It didn’t need to be numbered, but somehow it made the flow easier. Is 2-3 the norm these days? That seems rather excessive