Should airlines fear #fruitgirlsummer and is TikTok taking a stand on AI?
🔥On Our Radar🔥
Stuff we're monitoring – and you should keep your eye on.
🔥 AI GETS UNMASKED???
TikTok is taking an official stance on AI-generated content. Moving forward, creators will be able (read: encouraged to) disclose if their posts contain any AI – at the risk of removal.
Is this a responsible precaution? A strategic move? Just the right thing to do? We'll be monitoring how the discourse shakes out – especially given the #hotstrikesummer.
🔥 ViralMoment talks TikTok + Voting @ #SXSW
The first #AI and TikTok -powered national election is going to redefine every aspect of how voters are informed (or ~bamboozled~) before they head to the ballot box in 2024, and we need to talk about it.
Please vote for our 2024 SXSW panel: “Decoding Truth: TikTok & Generative AI Redefining Democracy” below! We'd love to see you there 🤠
🍒Fruit Girl Summer🍒
#coastalgrandma gets a juicy refresh.
It’s the last hurrah before pumpkin spice szn is upon us, and the gorls have been bright-eyed, bushy-tailed, and rosy-cheeked for #fruitgirlaesthetic all summer long, having swapped out last year’s muted #cottagecore seaside neutrals for a brighter and bolder vibe. What does it take to be a tomato girlie? What about a strawberry girlie? A cherry girlie??? I can keep going.
A juicier refresh on last year’s #coastalgrandma, summer fruit aesthetic trends – have been riding high, amassing viewership on fruit-specific hashtags like:
#tomatogirls – 21.0M views
#fruitgirl – 23.5M views
#cherrygirl – 27.5M views
💡 Once Hailey Bieber, queen of food-titled makeup aesthetics, posted her own take on the trend with #strawberrygirl makeup – it eclipsed all the above fruit girls at 42.6M views, and #strawberrymakeup with 37.5M views.
It’s no surprise that beauty and retail brands are keeping their eyes – plus kiwis and mangoes (…sorry) – peeled. L'OFFICIEL USA Fashion goes as far as to break down the food-inspired fashion aesthetics by literal FRUIT TYPE to signify a PERSONALITY TYPE and create vibe-inspired collections accordingly.
#fruitaesthetic – 13.2M views
#fruitclothes – 5.8M views
#fruitdress – 2.7M views
Regardless of which fruit you identify with, make-up wise, it’s all about looking fresh and natural with a pigmented punch – strawberry cheeks and a sun-kissed bronze meet minimal eye makeup and lush lip stains.
For #tomatogirls, it’s a whole lot of Mediterranean-esque outfits with white ruffly dresses and linen that look really nice in Europe…tbh it’s all feeling very travel-abroad-coded. Could #fruitgirlsummer be the cause for increased international airfare prices and lagging domestic travel??? We’ll go ahead and keep our eyes peeled too.
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🗣️ATTENCIONE PICKPOCKET🗣️
Maximalists get defensive over DIY dupes.
This week we’re keeping tabs on the DIY community – which has been rattled by a spicy creator vs. creator showdown in the maximalist decorating space. Too niche? No such thing.
The drama is between @TayBeepBoop and @Kaarin Joy – both their profiles feature eclectic DIY projects for super-colorful, out-there interiors – complete with tips and tricks on how to achieve them. So when one creator accused another of stealing her ideas, #tiktok blew up. Here’s a VERY QUICK rundown of all the events that unfolded.
🍰 TayBeepBoop calls out Kaarin Joy in a video for copying her designs in a succession of comparison screenshots. Amongst the projects, there’s a “Moss Mirror,” a green squiggle with art hung up over it, and most notably – TayBeepBoop’s very own cake wallpaper line.
👺 TikTokkers respond negatively to TayBeepBoop’s accusations – rallying in Kaarin Joy’s defense and citing differences in their projects.
🤥 TayBeepBoop deletes the TikTok and makes a statement on Instagram. Kaarin Joy posts a response video citing TayBeepBoop as a source of inspiration – and isn’t the purpose of DIY posts to inspire you to Do…It…Yourself?
🚩 Retailer Otto Studio which carries TayBeepBoop’s wallpaper line announces they are discontinuing her collection.
😿 TayBeepBoop apologizes.
Drama is fun, but numbers speak louder than words.
💡 Within a week, Kaarin Joy’s follower count saw a 200,000 increase, jumping from 1.9M to 2.1M – and eclipsing TayBeepBoop’s.
💡 At the initial time of TayBeepBoop’s posting, videos mentioning “DIY” had 1.1M views. Once the drama started, the view count shot up to 4.1M views and peaked at 9.9M views as of Monday.
💡 It took Otto Studio ~4 days to join the conversation. That’s fairly quick, but with the help of ViralMoment’s Brand Pulse, the brand could have picked up on this trend in real-time, riding the uptick in #DIY engagement even more effectively.
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Should airlines fear #fruitgirlsummer?