Beer and girls are taking over the NFL 🏈💃🍺
🔥On Our Radar🔥
Stuff we're monitoring – and you should keep your eye on.
💃FOOTBALL IS FOR THE GIRLS
Last weekend, a crazy thing happened...girlz cared about football enough for it to appear on their FYP! For avid non-football fans, this typically wouldn't make sense – anything National Football League (NFL) --related is often a reason to keep scrolling. That is until #TaylorSwift stole Alix Earle's WAGS spotlight on the field – a crossover that truly was not on our 2023 Bingo card. Additionally – #CarrieUnderwood has emerged as one of the top trending undercurrents surrounding overall football discourse given her take on the Sunday Night theme. Talk about #forthegirls.
Keep reading for a football deep dive below!
🏈SACK 'EMMMMM🏈
The start of football szn aka the Advertising Olympics.
Whether you’re a fan or are mourning the loss of your boyfriend to Sundays and/or Mondays – we’re now a few weeks into football season, which means we’re starting to get a sense of the conversation surrounding the sport. Of course – it’s never just about the games themselves – it's also when we tend to see a surge in advertising and WAGS (*wives-and-girlfriends)-related content.
Across both college games and the NFL – we’re already noticing the usual suspects – standoffs between beer brands and athletic wear are on the rise. Unexpectedly – Taylor Swift, Carrie Underwood, and Alix Earle are also influencing the conversation. Ultimately, what we see during this time will likely start to set the tone for what we might expect during Super Bowl proper – aka the advertising Olympics – in 2024.
Here are a few of the brands we’re seeing jumping into the conversation and thus jumping in popularity around this time of year:
#Brooks (281M views) shoes have steadily seen a bump in the fall, and are on track to hit their peak at a higher level than in 2021 and 2022.
We're noticing #Bud & #Miller becoming this year's football’s leading beer brands. Interestingly, Bud Light is more popular across college football conversations, while Molson Coors Beverage Company 's Miller Lite is the emerging winner on #NFLTok.
The most popular communities we’re keeping an eye on (aka where the majority of creators sound off on UGC) are:
Joe Burrow – TikTok’s NFL sweetheart – discourse this year is higher than past NFL season kickoffs in September, and is on track to eclipse the top moments of traction for #JoeBurrow during the Super Bowl over the past two years. On the college football side of things, #TravisHunter has been rising in popularity in conversation.
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#JoeBurrow (2B views):
Want more football info for your next campaign?
⚔️Roman Empire Saga Continues⚔️
Keeping tabs on the convo.
By this point, if you’ve still not heard about a usually reliable source talking about the Roman Empire against your will – you’re one of the lucky ones. This month, TikTok proved that somehow, the legacy of ancient Rome is still on the minds of guys around the world after a creator asked her boyfriend about it. Since then, the platform has blown up with videos of more boyfriends, dads, brothers, and friends admitting that they think about the #RomanEmpire often – sometimes even multiple times a day – even if they've never set foot in Italy.
As less-invested Roman Empire admirers, we were curious what other niches and communities the trend has permeated – and what undercurrent conversations and trends have emerged as a result in conversations.
Over the last week, the most commonly talked about undercurrent topic surrounding the Roman Empire is the show #Suits – which has been hinting at a possible reboot recently. The trend led some OG "Suits" fans to recall a scene between Meghan Markle's character and Patrick J. Adams' character – where he mentions listening to the "Fall of the Roman Empire” on audiobook.
As a result, #meganmarkle has also reached the top 5% of conversations about the Roman Empire – along with her character’s name #rachelzane. Another significant amount of conversations emerging from the trend involves Tom Holland – a result of him jumping on the trend – leading to a smaller but noticeable increase in #marvel discourse.
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About Us
ViralMoment uses #AI to analyze user-generated content on social video platforms from TikTok to YouTube Shorts: your crystal ball for short-form social media trends.
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