"Showcasing Innovations" – an imaginary garage brings Mercedes-Benz innovations to life

Discover Mercedes-Benz innovations for the all-electric age and the luxury driving experience.

The holistic 360-degree brand campaign "Showcasing Innovations" focuses on pioneering technological features from Mercedes-Benz.

Innovations by Mercedes-Benz.

Since the invention of the automobile, we have proven our innovative strength over and over again – with pioneering technologies, outstanding safety, first-class quality and excellent comfort. It is only through our claim to bring groundbreaking innovations to the road that an ordinary innovation becomes a Mercedes-Benz innovation.

Mission: Locally emission-free.

Vehicles from Mercedes-Benz are just as optimal in the wind as they are on the road: the optimised aerodynamics have a positive effect on the range. For example, the all-electric EQE achieves extremely low air resistance in the wind tunnel. The only things that are lower than that are the local emissions of our electric cars: zero.

The art of artificial intelligence.

The right information at the right time – MBUX keeps everything in view and you keep everything in view with it: Navigation, intelligent range and charge management, info, entertainment and comfort functions. With MBUX, Mercedes-Benz turns all-electric mobility into an experience that is as individual as it is intuitive.

A luminous trailblazer: DIGITAL LIGHT.

Puts 1.3 million light points into the dark: DIGITAL LIGHT with intelligent technology and extremely bright LEDs illuminates bends and adapts the light cone to the traffic situation and the surroundings. With its intelligent illumination, it helps to better recognise hazards and obstacles – including pedestrians through the spotlight function – and even provides support on construction sites with guide lines.

Long haul. Charge briefly.

Mercedes-Benz turns range into accessibility: with over 660 km per charge, the EQE is on the road at a single stretch. Thanks to innovative EQ technology for fast charging, the high-performance battery is recharged in the time it takes for a short break – from 10 to 80 % in just 32 minutes.

The campaign film on the social media channels provides a first comprehensive insight.

Mercedes-Benz, as the inventor of the automobile, is underlining its’ over 130 years of innovative strength in the campaign with the EQE business saloon (EQE 350+ | WLTP: combined electrical consumption: 18.7-15.9 kWh/100 km; combined CO2 emissions: 0 g/km) and thereby combines brand and product communication with the claim "Innovations by Mercedes". The "Showcasing Innovations" campaign shows how the luxury brand is technologically developing and advancing individual mobility. All the features presented focus on the customer experience as a Mercedes-Benz maxim. The campaign is set in a "magical garage" – a place where many inventions originate. In this virtual "think tank", which could exist far away in space and time, the campaign protagonist Mercedes guides us through magical-looking rooms and presents the innovations. The surreal effect created for the viewer makes the digital presentation emotionally tangible in a special way and can be seen here.

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