Simply Social Newsletter

TikTok Shop Has Launched in Ireland

TikTok Shop has officially landed in Ireland, blending short-form video entertainment with seamless shopping. This new feature allows users to discover and buy products directly through TikTok, creating an immersive e-commerce experience. With over 1 billion global users, the platform offers a massive audience for brands to showcase products and drive sales, just in time for the busy holiday season.

What does this mean for my brand?

• Creative product showcasing: Use short, engaging videos to highlight your offerings.
• Influencer partnerships: Collaborate with TikTok creators to boost reach and credibility.
• Trend leverage: Join viral challenges to increase visibility and sales.
• Seamless shopping experience: Simplify transactions for higher conversion rates.

Experiment Freely with Instagram’s Trial Reels

Instagram is experimenting with a new feature called "trial reels," allowing creators to test different content formats while minimising algorithmic risks. Announced by Adam Mosseri this week, the feature is designed to give users a chance to post Reels that won’t immediately affect their broader account performance metrics, making it easier to experiment creatively and learn what resonates with their audience.

What does this mean for my brand?

• Creative freedom: Test different styles and formats of Reels without risking reach penalties.
• Audience insights: Gain real-time feedback to refine your video strategies effectively.
• Enhanced content diversity: Experiment with bolder or niche ideas while maintaining a consistent brand voice.
• Data-driven growth: Use trial insights to optimise future content, improving long-term engagement.

Pinterest’s Trend Predictions for 2025

Pinterest has just released their top 20 trend predictions for 2025. Rich with predictions on fashion, beauty, food, drink, parenting and travel, this list of predictions is not to be slept on. 

Pinterest had previously claimed that 80% of their predictions would go on to be bigger trends, and they predicted correctly! Pinterest Predicts 2025 comes with its own site for users and brands to browse freely.

Along with this, Pinterest is launching a product activation along with its trend predictions. Some notable trends mentioned are…

• Everything Cherry
• Castle Core / Gothic Fashion
• Pickles
• Mix & Maximalist
• Doll-Style Makeup & Fashion

What does this mean for my brand?

• Jump on Trends Early: Your brand should consider jumping on these trends early, to stay relevant.
• Increased Exposure: Keeping on trend can help to grow your brand and increase awareness along with brand exposure.
• Adjusting Strategy for Increased Performance: Adjust your brand strategy to jump on trends and become more reactive for increased post performance.

LinkedIn’s Top Posting Tips for Boosting Presence

LinkedIn has recently shared their top posting tips for boosting your brand or company’s presence. LinkedIn has stated that “members who post twice per week see up to five times more profile views”. Along with this, completing your profile will allow your profile viewers to learn more about you with ease.

In terms of creating eye-catching hooks, LinkedIn has suggested the following:

• Share a surprising statistic
• Ask a thought-provoking question
• Make a bold statement
• Share a personal story
• Tease some research findings

And in terms of CTAs:

• Ask a question focused on readers’ experiences
• Seek specific examples from your readers’ work 
• Look for new perspectives
• Request opinions on a particular aspect of your post
• Encourage readers to share the post with someone who could benefit from the information

Along with this, LinkedIn suggests sharing your expert knowledge, perspective and experiences, along with commenting on industry posts like trends and news, and launching professional achievements on the platform.

What does this mean for my brand?

• Build Your LinkedIn Community: Following these basic tips to keep your presence alive will build and grow your LinkedIn community.
• Boost awareness: By engaging with others’ posts, your brand will be seen and become more recognisable to others.
• Maximise Your Opportunities: Building your community along with boosting brand awareness and brand exposure will in turn increase your opportunities.