Simply Social Newsletter

TikTok Shopping Improves with a New Platform Integration

TikTok is working with LTK (LikeToKnow.it), a marketing platform, which allows users to shop straight from creators’ wardrobes. Creators who use this new feature can use links to direct users to items in which they are promoting, via the “Related product – click to view” option in the comments section. This feature is still in testing, with select app users.

In contrast to setting up a TikTok Shop, using LTK is slightly easier for brands. It allows influencers and creators to direct users to your already existing website, and the product they are interested in.

What does this mean for my brand?

• A New Way of Marketing: This gives your brand a whole new way of advertising your products.
• Creator Partnerships: With creators’ and influencers’ fans’ trust and loyalty, creator partnerships are a great way to entice users to buy your products, and draw them in.
• Enhanced Brand Exposure: Creators on the platform who showcase your products and have a large, diverse following may open up a whole new market and audience for your brand, enhancing your brand exposure.

In Contrast to Rumours, Your Sponsored Content Won’t Suffer with the Instagram Algorithm

Adam Mosseri, head of Instagram recently debunked the myth that the platform’s algorithm downranks your sponsored content by showing it to less users. Brands are in fact not at a disadvantage nor do they have to pay for more reach. Adam discussed this specifically in regards to creator content in a recent video 

 “It’s important for creators to mark things as sponsored without fear of downranking so that they can comply with local laws.”  

What does this mean for my brand?

• Efficient Reach: Contrary to previous beliefs, your brand is in fact gaining efficient reach via sponsored posts.
• Less Budget Waste: If your brand had previously been using extra budget for increased reach due to the theory, you can now put less budget into sponsored content, and more into other areas of your business.
• Advertising Laws: Creators who collaborate with your brand can now abide by advertising laws without the fear of their content being penalised. Regardless of any algorithms and downranking, creators should always ensure to disclose any ads.

Collage Creativity: Instagram’s New Stories Update

Instagram is testing a freeform collage feature for Stories, letting users create visually dynamic layouts with multiple images from their camera roll. Unlike the existing rigid Layout tool, this option offers more flexibility for unique designs. Inspired by Pinterest’s “Shuffles,” it aims to engage users with creative possibilities and potentially pave the way for shoppable collages in the future.

What This Means for Your Brand:

• Enhanced Visual Appeal: Create engaging, dynamic Stories content.
• Trend Alignment: Stay ahead by adopting new interactive features.
• Audience Engagement: Boost attention with visually compelling posts.

B2B Influencers: The Voices Driving Business Decisions

LinkedIn’s latest research highlights the growing role of B2B influencers in shaping purchasing decisions. These trusted professionals offer insights and endorsements that resonate with tech buyers, making them a powerful asset in B2B campaigns. LinkedIn surveyed over 1,700 buyers across the UK, US, and India, revealing just how impactful these influencers can be.

What does this mean for my brand?

• Trust Factor: Partnering with experts can boost your credibility.
• Visibility: Influencers help position your brand in key conversations.
• Buyer Confidence: Influencers can sway decisions in your favour.
• Strategy Shift: Consider integrating influencer marketing into your B2B approach.