That sinking feeling when the pipeline looks… thin.

You’ve probably felt it creeping in.

That sinking feeling when the pipeline looks… thin.

The posts you’ve spent time crafting get a handful of likes, but no leads. Emails go unopened. Calls go unanswered.

It’s not just frustrating—it’s worrying.

Here’s why this happens:

• Your Ideal Clients Don’t See You as Different – To them, you’re just another recruiter sending the same messages they’ve seen a hundred times before.
• Low Engagement – Your marketing feels like it’s disappearing into the void. No inquiries, no conversations, and no traction.
• Relying on Hope Instead of a Plan – You’re stuck waiting for the stars to align, instead of having a system that reliably attracts the right clients.
• Competing on Price – When your message doesn’t stand out, clients start comparing on price alone—and that’s a race to the bottom.

For most Recruitment and Search Business Owners I speak to, this was their reality before working with me.

But what’s the real impact?

It’s not just fewer clients. It’s the sleepless nights wondering if you’ll hit your targets this month. The stress of feeling like you’re hustling harder but getting nowhere. The fear that the competition is eating your lunch while you’re stuck spinning your wheels.

But it doesn’t have to be this way.

The Recruitment Client Machine book exists to help you cut through the noise.

Inside, you’ll discover:

• How to craft a message that’s impossible to ignore.
• How to build a system that ensures your ideal clients consistently see—and remember—you.
• How to position yourself as the expert who commands attention and respect, so you stop competing on price and start winning on value.

Imagine waking up to emails from clients who’ve already decided you’re the recruiter they need to work with.

No more shouting into the void. No more chasing. Just clarity, confidence, and results.

Claim your copy here

It’s a step-by-step guide to attracting paying clients into your Recruitment, Staffing, or Executive Search Business—every single month, like clockwork.

When it’s released, the retail price will be £21.00, but you can pre-order your copy today for just £6, with free delivery anywhere in the world.

Plus, when you pre-order, you’ll get instant free access to the Recruitment Client Machine Training Centre. That’s over 7+ hours of client attraction training designed specifically for Recruitment and Search Business Owners.

Mistakes Recruiters make in December

Picture this: it’s December, and you’re running a marathon. You’re miles into the race, feeling good, but then you spot a cozy bench by the side of the road. A hot drink, maybe a mince pie—it’s tempting, right? So, you stop. You sit down.

Now imagine trying to get up and run again. That lead you built? Gone. The momentum? A distant memory.

That’s exactly what happens to so many recruiters this time of year. They hit the snooze button on business development, thinking “January is when I’ll pick things back up.” But here’s the thing—January is the finish line. If you’re not moving now, you’re losing.

Let’s talk about three mistakes recruiters make every December:

1. Stopping Business Development Too Soon

One of my clients placed a candidate on Christmas Eve. Yes, while most were sipping eggnog, they were closing deals. Opportunities don’t vanish because the calendar flips. They’re still out there—if you’re looking for them.

2. Neglecting Current Clients

Clients are like houseplants (stick with me here). Ignore them for too long, and they’ll start looking for water elsewhere. Right now, decision-makers are reviewing their plans, budgets, and relationships. If you’re not checking in, someone else will. And when January rolls around, you could find yourself replaced.

3. Losing Momentum

Stopping business development in December is like turning off your car on the motorway. Restarting takes way more effort than keeping the engine running. By mid-January, while you’re scrambling to find leads, those who kept their foot on the gas will be flying past you.

So, what’s the plan?

This December, don’t take your foot off the pedal. Keep calling. Keep connecting. Keep showing up. Treat this time of year as your secret weapon. While others are winding down, you’ll be winding up—and come January, you’ll have the momentum to crush it.

Don’t be the recruiter sitting on the bench. Be the one crossing the finish line with a placement—and maybe a mince pie—in hand.

The Red Car Theory

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