The SmallBizLady Buzz - Issue 206

How to Establish Credibility With Corporation Customers

Establishing credibility with the corporate sector requires a strategic approach that demonstrates expertise, reliability, and integrity. Here are the steps a brand can take to achieve this:

Demonstrate Industry Expertise: Showcase your industry expertise through thought leadership content, such as blog posts, whitepapers, case studies, and webinars. Position your brand as a trusted authority by sharing valuable insights, research, and best practices relevant to the corporate sector.

Be Consistent with Follow-Up: Engaging directly with a corporate buyer could take 6 months to a year. You need to reach out and follow-up consistently to let them know you are serious. Reaching out every 45 days is not too much.

Highlight Success Stories and Testimonials: Share how you’ve worked with other corporations. Share case studies, success stories, and testimonials from satisfied corporate clients to demonstrate your track record of delivering results. Highlighting real-world examples of how your services have benefited other corporations builds trust.

Obtain Industry Certifications: Obtain relevant industry certifications from the SBA, NMSDC, or WBENC that validate your brand's expertise and credibility within the corporate sectors. Certifications from reputable organizations can serve as third-party validation of your brand's qualifications and capabilities.

Provide Educational Resources: Offer educational resources, such as whitepapers, guides, and webinars that address key challenges or trends in the corporate sectors. Providing valuable educational content demonstrates your commitment to helping corporate clients succeed and positions your brand as a trusted resource.

Deliver Consistent Quality: When you finally land a project, over-deliver to build trust. Ensure that your products or services consistently meet or exceed the expectations of corporate clients. Consistent quality builds confidence in your brand and fosters trust over time.

By consistently and authentically implementing these steps, a brand can establish credibility and trust with corporations and position itself as a trusted partner.

This week’s featured post: Strategies to Improve Your Closing Rate as a Small Business

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Strategies to Improve Your Closing Rate as a Small Business

Mastering the art of sales is essential for driving growth and success. One key metric that directly impacts your bottom line is your sales closing rate—the percentage of leads or prospects that ultimately convert into paying customers. Merely selling products or services isn’t sufficient for long-term success. Small business owners must transcend transactional relationships and cultivate a distinctive brand to stand out amidst fierce competition. Continue reading....

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Melinda F. Emerson, “SmallBizLady” is America’s #1 Small Business Expert. She is an internationally renowned keynote speaker on small business development, marketing and social selling. Melinda is also the president of the Quintessence Group, an award-winning marketing consulting firm based in Philadelphia, PA, serving Fortune 500 brands who target small business market. LinkedIn named her a Top Voice for 2019 in Small Business and Entrepreneurship. In addition to being a former NY Times columnist, she is frequently quoted by media organizations including The Wall Street Journal, Fortune, MSNBC, CNBC and Fox News. She is the host of #Smallbizchat LIVE and The SmallBizChat Podcast. A prolific writer, Melinda has published more than 5000 articles on her blog www.succeedasyourownboss.com. Her small business advice is widely read reaching more than 3 million entrepreneurs each week online. She is the bestselling author of Become Your Own Boss in 12 Months, Revised and Expanded and Fix Your Business, a 90 Day Plan to Get Back Your Life and Reduce Chaos in Your Business.