7 SMTP Server Providers

SMTP, or Simple Mail Transfer Protocol, defines rules for sending emails to servers and is supported by most development frameworks without extra libraries. Salesforce Marketing Cloud Email Studio enhances personalized customer engagement with a range of campaign tools, from basic to advanced.

1) Salesforce Marketing Cloud

2) SMTP

3) SMTP2GO

4) MailerSend

5) Campaigner

6) Mass mail software

7) Brevo

1) Salesforce Marketing Cloud

Leveraging the Salesforce Marketing Cloud Email Studio enhances email marketing campaigns with its extensive features that support personalized customer engagement. From basic emailing techniques to comprehensive, multi-channel strategies, it is equipped to handle all facets of email marketing.

Features:

• Data Management: Allows for efficient segmentation using profile data with features for automatic import, advanced filtering, and segmentation from diverse sources.
• Content Quality: Enhance your messages with sophisticated, top-tier templates designed to capture attention.
• Personalization: Tailor each message to individual recipients, regardless of campaign size, with a preview option to ensure perfection before sending.
• Diverse Campaigns: Supports a range of campaigns, including marketing emails, abandoned cart recovery, transactional emails, loyalty programs, and onboarding efforts.
• Customer Support: Accessible through both email and live chat, with integrated support features within the platform for ease of use.

Pros:

• Comprehensive Marketing Suite: Offers tools for email, mobile, social media, and ad campaigns.
• Integrated Ecosystem: Seamless connectivity with Salesforce CRM and other Salesforce products enhances functionality.
• Scalability: Adapts effortlessly to the needs of both small businesses and large enterprises.

Cons:

• Expertise Required: Optimal use demands a marketing team proficient in Salesforce functionalities.

Pricing:

• Inquiry-Based: Pricing details are available upon request from customer support.
• Trial Offer: A 30-day free trial is available to test and evaluate the platform.

2) SMTP

With SMTP, users can send bulk emails efficiently without maintaining their own servers. It's straightforward to integrate with any system, ensuring scalable and reliable email communication.

Features:

• WordPress Integration: Effortless connection with WordPress sites through an SMTP plugin designed for streamlined operations.
• Dedicated Customer Service: High responsiveness and expert support are available when needed.
• Detailed Email Analytics: Gain insights with detailed analytics and instant feedback on each email dispatched.
• Worldwide Reach: A robust, globally dispersed infrastructure ensures reliable email delivery across regions.
• Expert Support: direct access to technical and strategic guidance from experienced professionals.
• High-Volume Email Capability: Ideal for managing bulk email campaigns and high-volume transactional emails, enhancing marketing efforts.

Pros:

• Diverse Service Plans: Includes choices for dedicated IPs to boost email deliverability.
• Round-the-Clock Support: 24/7 phone assistance across all service levels, providing help anytime.
• Deliverability Consulting: The Enterprise package includes consultations with a deliverability specialist to fine-tune email strategies.
• Flexible Contract Terms: adaptable usage policies without the necessity for long-term commitments.

Cons:

• Shared IP on the Basic Plan: The Essential Plan utilizes a shared IP, which might impact email deliverability.

Pricing:

• Essential Plan: Priced at $25/month for up to 50,000 emails.
• Starter Plan: Priced at $80/month for up to 100,000 emails.
• Growth Plan: Priced at $300/month for up to 5,000,000 emails.

3) SMTP2GO

SMTP2GO delivers a high-performing service for sending visually appealing newsletters and transactional emails, supported by a comprehensive API, without binding monthly commitments, and it allows spam filter assessments.

Features:

• Domain Management: Automatically configures domain settings for ease of use.
• Mobile Compatibility: Enables email sending via mobile applications and Outlook.
• Email Transparency: Provides detailed logs of sent emails for full visibility.
• Throttling Management: Prevents unnecessary email delivery delays.
• Spam Testing: Allows testing of emails with major spam filters.
• Spam Avoidance: Implements strategies to minimize emails landing in spam folders.
• Visual Analytics: Offers intuitive visual reports to easily track email performance.
• Continuous Operation: This ensures email delivery continuity even during internet downtimes.
• Alert System: Sends notifications regarding any email delivery issues.

Pros:

• Free Trial Available: Enables prospective users to evaluate features without initial investment.
• Extended Reporting: Includes 30 days of detailed reporting and subaccount management from the start.
• Email Archiving Option: Supports an add-on for email archiving, storing data for up to five years.
• Advanced Deliverability: The professional plan includes email testing tools and a dedicated IP for improved deliverability.

Cons:

• Limited Volume on the Starter Plan: The Starter Plan is restricted to 10,000 emails per month, which may be insufficient for larger enterprises.

Pricing:

• Lifetime Free Basic Plan: Provides essential services at no cost.
• Starter Plan: Priced at $10 per month for up to 10,000 emails.

4) MailerSend

MailerSend optimizes transactional messaging with capabilities for dispatching invoices, updating deliveries, and resetting passwords, all enhanced by a simple drag-and-drop template feature for professional emails.

Features:

• Real-Time Analytics: Access comprehensive real-time data insights.
• User Management: An advanced system for managing user permissions and roles.
• API Integration: seamless integration capabilities with detailed API documentation.
• Scalable Personalization: Enhances customer relationships through personalized communications.
• Template Variety: An extensive selection of pre-designed email templates for various uses.

Pros:

• A user-friendly interface enhances team collaboration.
• Flexible accommodates businesses of varying sizes.
• Maintains high deliverability rates with expert infrastructure.
• Offers a generous free tier, allowing up to 12,000 emails per month.

Cons:

• Relatively new to the market, which may affect long-term reliability assessments.

Pricing:

• Basic: Free; includes up to 12,000 emails per month.
• Premium: $24 per month, expands capacity to 50,000 emails.

5) Campaigner

Campaigner expertly combines email marketing, landing page creation, and webinar hosting, providing a robust platform that effectively challenges MailChimp's offerings.

Features:

• Advanced Segmentation: Campaigner allows deep personalization, enabling users to segment email recipients beyond simple demographic details.
• Analytics and Reporting: Provides comprehensive reports on campaign performance, including metrics like unsubscribe rates and reader engagement.
• Marketing Automation: Features robust tools like automated email workflows, purchase behavior insights, and location-based targeting.
• Scalability: Designed to manage large-scale email campaigns efficiently, ensuring reliable delivery to extensive subscriber lists.
• Extended Customer Support: Offers comprehensive Support through both phone and email to assist users with any issues.

Pros:

• Customizable templates simplify the process of crafting email campaigns.
• Includes A/B testing capabilities to help optimize email campaign effectiveness based on user response.

Cons:

• Some plans might restrict the number of emails sent or the size of the contact lists, particularly in the lower-priced tiers.

Pricing:

• Starter Plan: Priced at $59 per month for up to 5,000 emails.
• Essential Plan: Priced at $179 per month for up to 25,000 emails.
• Advanced Plan: Priced at $649 per month for up to 100,000 emails.
• Free Trial: Offers a 30-day trial period to test features without commitment.

6) Mass mail software

Mass mail software expertly handles the automation of email dispatch, aiding in list management, message retrieval, and the analysis of campaign results. 

Features:

• User-Friendly Message Editor: Streamlines the process of crafting emails.
• Template Options: Provides a range of pre-designed templates for quick setup.
• Mail Analytics: Delivers clear and comprehensive email campaign statistics.
• Email Verification: Simplifies the process of confirming email authenticity.
• List Management: Allows for the management of unlimited email lists with ease.

Pros:

• Includes time-saving automation features that enhance email campaign efficiency.
• Offers robust customer support with a responsive and knowledgeable team.
• Note: Optimal use requires a reliable high-speed internet connection, which may be a concern in areas with limited connectivity.

Cons:

• There have been instances of email delivery delays, which could impact the timing of marketing campaigns.

Pricing:

• Atomic Email Studio, priced at $206.10, offers a complete suite of tools for effective email marketing campaigns.

7) Brevo

Brevo, a proficient SaaS SMTP service provider, excels at integrating seamlessly with existing CRMs to enhance email marketing strategies through personalized campaigns and message delivery.

Features:

• Integrates with social media platforms, allowing users to link their Facebook accounts and launch ads directly.
• Offers tools for creating custom landing pages to enhance user engagement.
• Provides marketing automation features to streamline messaging processes.
• Delivers comprehensive analytics for email campaigns to track performance.
• Connects with content management systems such as WordPress and Magento through plugins.
• Includes a robust SMTP service designed for high-performance transactional emails.
• Offers detailed analytics for transactional emails, ensuring insight into every communication.

Pros:

• Efficiently handles various types of marketing campaigns.
• A user-friendly interface simplifies operations.
• Designed with high-level security standards to meet enterprise needs.
• Offers customized plans tailored to specific business requirements.
• Scales easily accommodate growth for any business size.
• Provides strong support options for customer assistance.

Cons:

• The absence of daily sending limits could potentially lead to misuse via spam.
• Phone support is unavailable on the basic plan, potentially limiting direct assistance.

Pricing:

• Free Plan: Allows up to 300 emails per day without charge.
• Lite Plan: Priced at $25 per month for 100,000 emails.
• Premium Plan: Costs $65 per month, supporting up to 1,000,000 emails.
• Enterprise Plan: Custom pricing and features; details available upon inquiry.