The Social Media Butterfly - Halloween Edition

Welcome to the Halloween edition of The Social Media Butterfly newsletter! This month, I'm venturing into the haunted corners of business development, LinkedIn and marketing.

Inside, you’ll find ways to spot the LinkedIn blunders lurking in the shadows, avoid business development slip-ups that might come back to haunt you, and build a business development strategy that’s anything but ghostly.

Consider this your spellbook for banishing LinkedIn ghouls, avoiding branding nightmares and casting a strategy that brings your business development efforts to life.

Let me know what you think of the articles below - and Happy Halloween!

How to Avoid the Business Development Graveyard: Tips to Keep Your Outreach Alive

Business development can sometimes feel like walking through a haunted house, especially in the high-stakes environment of big law. Just as you think you’re making progress, opportunities seem to vanish, conversations go cold and the outreach you thought was vibrant appears to drift into the business development graveyard. For legal marketers and lawyers, keeping outreach efforts alive is essential to sustaining growth and client relationships. Here’s how to avoid the dreaded graveyard and keep your business development initiatives breathing with life.

The Ghosts of Business Development Past, Present and Future

In business development, the past, present and future all hold valuable lessons. Past habits can sometimes haunt us, current best practices keep us on track and emerging trends offer a glimpse into what’s next. By learning from each of these, legal marketers and lawyers can craft strategies that are thoughtful, forward thinking and responsive to the times. Let’s explore the “ghosts” of business development past, present and future, and discover what each can teach us.

LinkedIn Frights: Common Mistakes Haunting Your Profile (and How to Banish Them)

In the Halloween spirit, I’m sharing some of the LinkedIn nightmares I’ve encountered over the years. As someone deeply invested in LinkedIn - both for training others and building my own brand - I’ve seen plenty of profile faux pas that can send a chill down anyone’s spine. Beyond the fright factor, these mistakes can really hold you back in personal branding and business development. Let’s take a haunting tour through the most common LinkedIn missteps, and I’ll show you how to avoid them.

10 LinkedIn Nightmares That Could Be Hurting Your Profile

Is your social media profile a treat or a trick? Halloween may be full of spooky surprises, but you don’t want your online presence scaring away potential connections or clients. From ghostly engagement to frightfully boastful posts, even seasoned professionals can fall into some common social media traps. If you’re ready to exorcise the mistakes that haunt many profiles, grab your digital flashlight and read on. These tips will help keep your social media presence more sweet than scary, ensuring that your profile shines in the best light, no costumes required.

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