The Social Receipts #13: AI-Powered Video Takeover: LinkedIn, YouTube, and Meta's Groundbreaking Updates Revealed!
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LinkedIn's Secret Weapon for Dominating Live Video Revealed!
LinkedIn is stepping up its game in the video world! They’ve just rolled out a new feature for Live Event Ads, giving businesses more ways to promote during live broadcasts. A key highlight is their 'Thought Leader Ads,' where you can promote posts about your live event right from a member’s page—perfect for driving more attention and engagement!
LinkedIn's new Live Event Ads are a game-changer. They’ve introduced 'Thought Leader Ads,' allowing us to promote live events directly from a member's page. It’s a brilliant way to boost visibility and engagement during live broadcasts—perfect for connecting with our audience in real-time.
YouTube’s AI Now Responds to Your Fans — In Your Style!
YouTube is testing a cool new AI-powered reply tool! Soon, creators will get automated suggestions on how to respond to video comments, all in their personal tone and style. This feature learns from your past engagements to make interacting with fans easier and faster!
YouTube's new AI reply tool is an exciting development for creators - it learns your tone and style, offering suggested replies that feel like they’re genuinely from you. It’s a clever way to save time, but I believe it’s important that this tool complements, rather than replaces, those authentic, personal interactions that make fans feel truly connected.
Meta’s Mind-Blowing Video Tool Lets You Star in Unreal Worlds — No Filming Required!
Meta is about to revolutionise video creation with their new tool called 'Movie Gen.' With this, you’ll be able to generate HD videos from text prompts, and even enhance your own footage with AI-powered edits. Imagine creating your own videos with unreal backgrounds, but still having yourself in the scene!
This is really impressive! It will be very interesting to see what small creators are able to do when given the power of full movie studious to play with. On top of this, it's going to be fascinating to see what impact this has on short-form video. Will we start seeing HD, movie-quality videos on TikTok and Instagram? Who knows!
Get to Work
Combat content fatigue with a content refresh strategy. If you notice your audience losing interest, it might be time to revitalise your content. Start by reviewing your best-performing posts from the past year to identify themes and formats that resonated with your followers. Instead of creating entirely new content, breathe fresh life into what worked by updating visuals, incorporating user-generated insights, or adding new data. This strategic approach will help maintain audience engagement and keep your brand relevant. It’s all about balancing strategy with creativity!
Tune In
In this week’s podcast episode, we’re discussing topics such as a TikTok Search Ad updates, our top tips for lead generation, and how to network with intention. Plus, we’re joined by special guests Jenzele Cyle Cabangon, founder of Cyleadz, and Georgia, Dani, and Iliy from the Giraffe Social team.
Check out the latest episode of the Social in 10 podcast for all of that and more 👇