The Social Receipts #15: 3 Game-Changing Updates You Need to Know About in Social Media This Week!
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TikTok Just Partnered with UnitedMasters!
TikTok is going all-in on music with a big new partnership with UnitedMasters, a distribution hub for indie artists. This means TikTok now has access to UnitedMasters' entire catalogue, giving those musicians a chance to reach millions of users while also opening up new commercial options for artists through TikTok’s Commercial Music Library.
With TikTok already known for boosting music trends, this partnership could help new artists get their big break and even revive older hits. Plus, it’s great news for creators who can now access an even wider selection of music to enhance their content, helping them reach the next trending sound.
I’m really excited about TikTok’s new partnership with UnitedMasters because it’s going to give brands so many more options when it comes to music for their campaigns. With access to a massive catalogue of indie tracks, brands can incorporate a wider variety of sounds into their content, helping them connect with different audiences and stay on top of emerging trends.
Music has always been such a powerful way to engage users on TikTok, and with even more options available, brands can tap into new, fresh sounds that will resonate with consumers. Having a broader music selection allows brands to be more creative and authentic in their messaging.
LinkedIn’s New Boosted Lead Generation: The Simplest Way to Build Your Network Yet!
LinkedIn is making it easier than ever to collect leads with a new objective for boosted posts. Now, when you boost a post, you’ll be able to select ‘Lead Generation’ as your goal, instead of just reach or engagement.
This quick setup lets you pick your budget, set your targeting, and even add a lead form template to connect directly with your audience. It’s a powerful new way to build contacts and gain insights right from your LinkedIn feed.
LinkedIn has launched its AI Hiring Assistant, designed to revolutionise the recruitment process! This innovative tool not only generates a shortlist of qualified candidates but also helps schedule interviews, take notes, and manage follow-ups—all while reducing administrative workload. Say goodbye to tedious tasks and hello to a more efficient hiring experience. With the AI Hiring Assistant, HR professionals can focus on what truly matters: building strong teams and fostering talent. Don't miss out on this game-changing tool!
Recommended by LinkedIn
LinkedIn’s AI Hiring Assistant
LinkedIn has introduced a new Hiring Assistant that uses AI to streamline recruiting. This tool helps HR pros generate a shortlist of potential candidates, schedule interviews, take notes, and manage follow-ups. The assistant is designed to reduce admin time so that recruiters can focus on hiring and team building instead. It’s AI stepping in to make recruitment smoother and faster for busy teams!
LinkedIn’s new AI Hiring Assistant can save recruiters time by handling tasks like shortlisting candidates and scheduling interviews, but it may risk missing the human touch in evaluating cultural fit or assessing soft skills.
Get to Work
To ensure your social media efforts are financially effective, focus on key metrics that help track performance and optimise budget allocation. One essential metric to monitor is Social Return on Investment (ROI):
Social ROI Formula: Social ROI = (Return - Investment) / Investment * 100
By calculating your Social ROI, you can assess the financial effectiveness of your social media strategy. Regularly analyse and optimise this metric to ensure your campaigns are not just engaging your audience, but also driving measurable financial returns. Tracking your ROI will help you identify opportunities to reduce inefficiencies and get the most value from every pound spent on social media.
Tune In
In this week’s podcast episode, we’re covering topics Meta’s holiday ad update, how to enhance SEO content and content strategies, as well as the best practices for remote leadership.
Featuring special guests Tom Winter, the Chief Growth Officer & Co-founder of SEOWind, as well as Dani, Kate & Phil from the Giraffe Social team.
Check out the latest episode of the Social in 10 podcast for all of that and more 👇
Create Results that Matter with Human-First Social | Helped 400+ brands | CEO & Co-Founder at Giraffe Social
2moAlways so much to learn from every week that goes by!
CFO & Co-Founder at Giraffe Social | Candidate Member of CIMA
2moAnother week of great insights (if I do say so myself)!